Digital Marketing Lead

10 hours ago


Iloilo City, Philippines Project Assistant Remote Work Freelance Full time
Overview:

Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients’ success.

Description:

We are seeking an experienced Fractional Digital Marketing Lead to lead and execute impactful marketing strategies for Hawaii.com. This part-time position focuses on driving customer engagement and increasing sales of vacation packages, tours, activities, and related services while maximizing ROI.

Responsibilities:
  • Develop and implement marketing strategies tailored to Hawaii.com’s target audience, with a strong focus on vacation packages.
  • Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing.
  • Provide strategic marketing guidance to boost customer acquisition, retention, and engagement.
  • Analyze market trends, customer data, and campaign performance to identify opportunities and optimize marketing efforts.
  • Collaborate with the sales team to align marketing efforts with revenue goals, particularly for vacation packages.
  • Manage the marketing budget effectively to achieve business objectives.
  • Stay informed on travel and tourism industry trends, especially those impacting vacation packages and related offerings.

Job Requirements:
  • Proven experience as a Digital Marketing Lead, ideally in the travel and tourism industry.
  • Experience as a Digital Marketing Lead or in a similar part-time strategic leadership role.
  • In-depth understanding of the global travel agency industry and vacation package offerings.
  • Expertise in digital marketing tools and platforms (e.g., Google Ads, SEMrush, HubSpot).
  • Demonstrated success in driving customer engagement and increasing sales through innovative marketing strategies.
  • Exceptional leadership, communication, and analytical skills.
  • Ability to work part-time and collaborate during US business hours (EST or PST).


About Project Assistant:

Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients’ success.


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