Digital Hospitality Marketing Lead
2 months ago
About the Role
We are seeking a Digital Hospitality Marketing Lead to join our team at Marivent Hotels and Resorts Inc.
Job Summary
This is an exciting opportunity for a marketing professional to lead our digital hospitality efforts, driving engagement and growth across social media platforms.
Main Responsibilities
- Content Development: Develop and curate compelling content for social media platforms that reflects our brand's voice and values while promoting hotel offerings, events, and promotions.
- Channel Management: Manage daily operations of social media channels, including posting, responding to comments and messages, and monitoring brand mentions and user-generated content.
- Community Engagement: Foster a positive online community by engaging with followers, responding to inquiries, and encouraging user participation through contests, polls, and campaigns.
- Performance Tracking: Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social. Prepare regular reports on engagement, reach, and growth, and make data-driven recommendations for improvement.
- Collaboration: Work closely with the marketing team, sales department, and other stakeholders to ensure social media initiatives align with overall marketing strategies and brand messaging.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices within the hospitality industry to implement innovative strategies.
- Campaign Planning: Assist in the planning and execution of digital marketing campaigns, including influencer partnerships, sponsored posts, and social media advertising.
Requirements
- Educational Background: Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
- Experience: Proven experience in social media management, preferably within the hospitality or tourism sector.
- Skills: Strong understanding of social media platforms, their algorithms, and best practices for engagement. Exceptional written and verbal communication skills, with a knack for creating compelling narratives.
- Technical Skills: Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing content. Familiarity with SEO principles and online marketing strategies.
Salary Range
$65,000 - $90,000 per year, depending on experience.
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