Digital Hospitality Marketing Lead

2 months ago


Quezon City, National Capital Region, Philippines Marivent Hotels and Resorts Inc. Full time

About the Role

We are seeking a Digital Hospitality Marketing Lead to join our team at Marivent Hotels and Resorts Inc.

Job Summary

This is an exciting opportunity for a marketing professional to lead our digital hospitality efforts, driving engagement and growth across social media platforms.

Main Responsibilities

  • Content Development: Develop and curate compelling content for social media platforms that reflects our brand's voice and values while promoting hotel offerings, events, and promotions.
  • Channel Management: Manage daily operations of social media channels, including posting, responding to comments and messages, and monitoring brand mentions and user-generated content.
  • Community Engagement: Foster a positive online community by engaging with followers, responding to inquiries, and encouraging user participation through contests, polls, and campaigns.
  • Performance Tracking: Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social. Prepare regular reports on engagement, reach, and growth, and make data-driven recommendations for improvement.
  • Collaboration: Work closely with the marketing team, sales department, and other stakeholders to ensure social media initiatives align with overall marketing strategies and brand messaging.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices within the hospitality industry to implement innovative strategies.
  • Campaign Planning: Assist in the planning and execution of digital marketing campaigns, including influencer partnerships, sponsored posts, and social media advertising.

Requirements

  • Educational Background: Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
  • Experience: Proven experience in social media management, preferably within the hospitality or tourism sector.
  • Skills: Strong understanding of social media platforms, their algorithms, and best practices for engagement. Exceptional written and verbal communication skills, with a knack for creating compelling narratives.
  • Technical Skills: Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing content. Familiarity with SEO principles and online marketing strategies.

Salary Range

$65,000 - $90,000 per year, depending on experience.



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