Rewards, Country Head

1 week ago

Manila, National Capital Region, Philippines PHILIPPINES AIRASIA, INC. Full time

As the Country Head for Rewards, you will be responsible for developing and implementing strategic initiatives to drive points issuance and redemption with our partners in the Philippines, and enhance customer loyalty and retention for our organization. You will lead a team and collaborate with cross-functional departments to manage strategic partner relationships, new revenue streams, campaign delivery, and ensure a high standard of campaign management. This role requires a strong understanding of customer behavior, market trends, and the ability to develop innovative loyalty strategies to ensure our commercial goals are met.

Accountabilities

  • Collaborate with key departments, including Commercial, Marketing, Operations, Technology, Legal, and Finance, to define strategies and priorities tailored to the Philippine market.

  • Build and maintain strong relationships with key decision-makers at target accounts.

  • Lead sales activities and negotiations with major accounts, working closely with management to ensure alignment.

  • Ensure the seamless execution of programs following contract agreements.

  • Gain a deep understanding of partner business goals, KPIs, objectives, and key decision-makers.

  • Balance the needs of partners with business requirements while managing expectations effectively.

  • Regularly review sales performance against forecasts on a daily and monthly basis.

  • Design and implement marketing campaigns in collaboration with partners, analyze results, and use insights to drive continuous improvement in customer acquisition, development, and retention.

  • Plan, prioritize, and coordinate marketing communications and assets across various channels.

  • Refine market segments, promotions, and campaigns by evaluating conversion rates, customer retention, and campaign ROI.

  • Develop expertise in loyalty marketing and use this knowledge to provide valuable insights and recommendations to clients.

  • Address customer concerns promptly and ensure queries are resolved to their satisfaction.

  • End to end management of business entity in the Philippines

Experience & Qualifications

  • Proven experience 7 years above in leadership management role, loyalty/reward program management, commercial, or a related role.

  • Strong knowledge of loyalty program best practices, industry trends, and customer engagement strategies.

  • Proficiency in data analysis and interpretation, with experience using analytics tools.

  • Excellent leadership and team management skills, with the ability to inspire and motivate others.

  • Exceptional negotiation, communication, and presentation skills, with the ability to influence stakeholders at all levels, both internally and externally.

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

  • Innovative and fresh thinking with a passion for solving problems and a results-oriented mindset


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