APAC Head of Marketing

1 day ago

Taguig, National Capital Region, Philippines Michael Page Full time
  • Align regional strategies closely with global marketing objectives
  • Navigating diverse and complex market dynamics across APAC countries

About Our Client

Global D2C company with strong presence in EMEA, APAC, and the Americas

Job Description

  • Strategic Regional Leadership: Set and implement ambitious marketing strategies tailored to the diverse APAC market landscape, ensuring strong brand positioning, sustainable growth, and market leadership.
  • Performance Marketing Excellence: Oversee digital performance channels, optimizing spend and maximizing ROI. Champion rigorous attribution modeling, incrementality tests, and continuous optimization aligned with global standards.
  • Brand & Communication Oversight: Lead regional brand strategies and communication initiatives that drive brand awareness, preference, and loyalty. Ensure consistency and quality across all touchpoints.
  • Webshop Excellence (E-commerce): Drive best-in-class customer experiences across our digital platforms. Leverage data-driven insights to continuously enhance conversion rates, customer satisfaction, and overall webshop performance.
  • Cross-Functional Integration: Actively collaborate with global marketing teams, product teams, and regional stakeholders. Foster strong alignment, communication, and best-practice sharing between global teams and the APAC region.
  • Leadership and Cultural Influence: Serve as a central leader within the Manila office, shaping an environment of accountability, talent density, and high-performance. Lead by example, setting standards of excellence and fostering professional growth among your teams.
  • Data-Driven Decision Making: Champion a culture of measurement, analytics, and experimentation, driving decision-making based on robust data insights and predictive analytics.

The Successful Applicant

  • Marketing Leadership Experience: Proven success in senior marketing roles, ideally within high-growth e-commerce or digital brands, managing multi-channel strategies.
  • Performance Marketing Expertise: Deep understanding of paid media channels (search, social, affiliates, influencers), CRM strategies, attribution models, and budget optimization.
  • Brand-Building Skills: Track record in developing and executing impactful brand and communication strategies with measurable outcomes.
  • E-commerce Savvy: Demonstrated expertise in digital platforms, UX/UI principles, conversion optimization, and customer journey management.
  • Strategic and Pragmatic: Ability to balance strategic vision with operational execution, adept at identifying high-impact opportunities and driving results swiftly.
  • Data-Driven Mindset: Strong analytical skills, comfortable using data analytics, dashboards, and advanced measurement tools to drive marketing effectiveness.
  • Inspirational Leader: Excellent leadership and interpersonal skills, capable of motivating teams, influencing stakeholders, and shaping a high-performing organizational culture.
  • Strong Communicator and Influencer: Fluent in aligning diverse stakeholders, from senior management to local teams, ensuring clarity, alignment, and effective execution.

What's on Offer

  • Access to a collaborative work environment with innovative projects and campaigns.
  • Opportunities for professional development and career progression.
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