Influencer Marketing Officer

1 week ago


Makati City, National Capital Region, Philippines Smart Communications, Inc. Full time

On-site - Makati Fresh Graduate/Student Diploma Full-time

Job DescriptionDescription

KRA 1: RELATIONSHIP MANAGEMENT

  • Build trust and cultivate a long-term partnership with Celebrity Brand Ambassadors, Key Opinion Leaders (KOLs) and their management.
  • Enlarge network of Celebrity Brand Ambassadors and KOLs.
  • Encourage co-branded and organic content for both brand building while showing authenticity.

KRA 2: EXECUTION

  • Create Content Plan for Celebrity Brand Ambassadors and KOLs based on brand campaign needs.
  • Recommend the necessary Scope of Work (SOW) and fees based on campaign needs.
  • Negotiate fees with management.
  • Track SOW usage and recommend ways to consume unused values.
  • On-ground execution support: Presence in on-ground activities to ensure deliverables of Ambassadors, KOLs, and internal partners are implemented.

KRA 3: ADMINISTRATIVE, BILLS MANAGEMENT AND DELIVERABLES COMPLIANCE

  • Prepare vendor requirements and endorse for vendor code creation.
  • Prepare and monitor payments for processing.
  • Track issued lines to Brand Ambassadors and KOLs.
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