Influencer Marketing Specialist
2 weeks ago
The Influencer Marketing Specialist is responsible for developing and executing influencer marketing strategies to enhance brand visibility, engagement, and sales. This role involves identifying and collaborating with influencers, managing influencer campaigns, and analyzing performance to optimize future initiatives.
Key Responsibilities:
- Develop and implement influencer marketing strategies to promote ORO Socks and Stockings and OMG Cosmetics.
- Identify and establish relationships with key influencers, brand ambassadors, and content creators across various platforms.
- Negotiate contracts, deliverables, and timelines with influencers to ensure alignment with brand goals.
- Manage influencer collaborations, from outreach and onboarding to execution and performance tracking.
- Monitor influencer-generated content to ensure brand consistency and compliance with company guidelines.
- Track and analyze campaign performance, providing insights and recommendations for optimization.
- Stay up-to-date with influencer marketing trends, social media algorithms, and emerging platforms.
- Collaborate with internal teams, including marketing, sales, and product development, to align influencer strategies with overall business objectives.
- Manage the influencer marketing budget, ensuring cost-effective campaigns with measurable ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- At least 1 year of experience in influencer marketing, digital marketing, or social media management.
- Strong understanding of influencer marketing trends, best practices, and social media platforms (Instagram, TikTok, YouTube, Facebook, etc.).
- Excellent communication and negotiation skills.
- Proficiency in influencer marketing tools, social media analytics, and reporting tools.
- Ability to multitask, manage time effectively, and meet deadlines in a fast-paced environment.
- Creative thinker with a data-driven approach to decision-making.
- Strong analytical skills and attention to detail.
Work Environment:
- Office-based with occasional fieldwork for influencer events, brand activations, and collaborations.
- Fast-paced and dynamic work setting with opportunities for creative innovation.
Salary & Benefits:
- Competitive salary based on experience.
- Career growth opportunities within the marketing department.
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