Digital Analytics Specialist

3 weeks ago

Makati City, National Capital Region, Philippines Nestlé SA Full time

Full-Time

The Digital Analytics Specialist will play a crucial role in enhancing user experience and optimizing content across Nestlé's digital platforms, including websites and mobile applications. This position focuses on integrating advanced analytics tools to monitor visitor behavior, track customer activities, and report performance across various marketing channels, including social media, email marketing, and SEO. The specialist will conduct A/B testing, analyze data for actionable insights, and present recommendations to improve digital strategies.

A day in a life...
  • Data Visualization & Reporting: Design and develop impactful reports and dashboards using tools like PowerBI and PowerQuery to provide real-time visibility of business performance.
  • Data Management: Manage large datasets, loading various data types (CSV, XML, JSON, XLSX) from multiple sources (SAP BW, SAP HANA, SharePoint, REST API) into a unified storage layer (Data Lakes).
  • Analytics Integration: Execute data ingestion through Azure platform resources, ensuring compliance with Nestlé standards and troubleshooting technical issues related to developed solutions.
  • Performance Optimization: Analyze customer interactions with websites and provide solutions based on Nestlé and industry best practices for UX/UI and content optimization.
  • A/B Testing & Experimentation: Generate hypotheses for A/B testing, manage experiments, and provide actionable insights based on user feedback and data analysis.
  • Collaboration & Training: Collaborate with the ASL team to support the creation of PowerBI/PowerApps dashboards and conduct functional training for team members and partners.
  • Industry Trends: Stay updated on industry trends and support the research and implementation of best practices for UX/UI and content optimization methodologies.
What will make you successful...
  • Proficient in Google Analytics, Tag Manager, SessionCam, GlassBox, Usabilla, TINT, and familiar with Drupal and Magento CMS.
  • Strong analytical and communication skills with a focus on user experience and digital marketing metrics.
  • Experience in UX and UI fundamental research and design.
  • Willingness to learn and adapt across various digital analytics areas.

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please talk to your recruiter so we can support you effectively. All information will be treated confidentially.

Company: Nestle Business Services

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