Regional Marketing Officer
4 days ago
With over 8 million downloads and a network of 50,000 dedicated biker partners, we are a leading ride-hailing app company operating in the Philippines, akin to Angkas. Our vision is to end poverty in the Philippines through revolutionary transportation solutions. We aim to provide our customers with convenient, reliable, and safe rides, impacting millions of lives positively.
As we expand our services and enhance the user experience, we seek a dynamic and experienced Regional Marketing Lead (VisMin) to join our growing team.
We are seeking a highly motivated and results-oriented Marketing Operations Lead to join our growing marketing team. In this role, you will be responsible for optimizing and streamlining our marketing processes, driving efficiency, and maximizing the impact of our marketing campaigns. You will work closely with cross-functional teams, including marketing, product, and operations teams, to ensure seamless execution and data-driven decision making.
Job Description- Oversee and manage Biker Marketing Online and Physical Communications Platforms
- Assist RMM and City Ops Managers in Biker Marketing Campaigns and Executions
- Use data-driven strategies to plan and craft Biker Marketing Campaigns
- Assist in developing and executing regional marketing strategies and plans to support business objectives and goals to drive passenger demand
- Execute strategies to increase user leads and conversion rates through online and offline marketing
- Optimize conversion rates at each stage of the customer funnel, identifying and addressing potential drop-offs
- Collaborate with the product development team to identify opportunities for improving the application user interface and user journey
- Work with the creative team to coordinate and execute local and branding events
- Manage overall strategy and execution of regional campaigns, content management, partnerships, and digital marketing for assigned coverage areas
- Oversee on-ground campaign activations, working closely with the regional marketing teams and agencies to ensure seamless execution and maximum impact
- Identify and implement process improvements across all regional marketing functions, including lead scoring, lead nurturing, campaign execution, and reporting
- Analyze marketing campaign performance data and generate insightful reports to track key metrics (e.g., website traffic, conversion rates, ROI)
- At least 3 years of experience in marketing from strategy to execution, in a leadership capacity role
- Deep understanding of local market behavior and pain points, especially in the transportation category in the Visayas Region
- Excellent marketing sense and strong communication skills in the assigned coverage area
- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful conclusions
- Optimistic, self-starter, and resilient
- Freedom of work
- Work-life balance
- Free meal and use of gym
- Opportunities for promotion
- Multi-cultural and Agile work environment
- Diversified use of technology
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