Area Sales Lead
4 days ago
The Area Sales Lead is responsible for driving retailer sales and managing accounts within an assigned territory. The role involves developing and executing sales and revenue strategies, managing client relationships, managing receivables, and leading a sales team to achieve business objectives and targets.
Key Responsibilities:
- Revenue Growth and Sales Volume: Monitor and analyze sales performance metrics. Develop and implement strategic sales plans to achieve revenue targets and increase market share.
- Account Management: Maintain and strengthen relationships with key accounts to ensure effective sales flow. Establish relationships with key accounts and provide a high standard of customer service continually.
- Receivable Management: Oversee the collection of receivables to maintain healthy cash flow. Implement credit control measures to minimize risk and ensure timely payments.
- Demand Generation: Execute promotions/campaigns that drive demand to stimulate sales.
- Agent Management: Play a fundamental role in finding and setting up our team of key account agents, ensuring they are productive, disciplined, and reaching their targets. Ensure agents visit all their key accounts once a week (tracking attendance and workflow).
- Market Analysis and Reporting/Business Expansion: Troubleshoot any issues escalated to them and identify potential growth opportunities to further grow the business. Prepare and present regular reports on sales, market conditions, and strategic initiatives.
- Account Engagement: Engage with key customers to understand their needs and provide tailored solutions. Organize and participate in customer events, field days, and product demonstrations to enhance customer relationships.
Knowledge, Skills and Experience Requirements:
- Ability to multitask and manage a team of key account agents.
- Goal-oriented, organized team player.
- Self-motivated and self-directed.
- Excellent interpersonal relationship skills.
- Communication skills - great negotiator and presenter.
Qualifications:
- Four to five years' previous work experience in field sales management, key account management, or relevant experience.
- Excellent verbal and written communication skills; must be a listener, presenter, and people-person.
- Proven results of delivering key account sales and meeting sales goals.
- Hands-on experience in directly managing channel partners/distributors/retailers with necessary proof points.
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