Marketing Head
3 weeks ago
Company Information
Southwestern University Medical CenterUrgello St. Cebu City
Cebu City
6000
Website: https://www.swumed.com/
SWUMEd, a Mount Grace partner, is a tertiary general hospital that is committed to providing quality and affordable medical care through its expert team of medical professionals and modern facilities.
It is also a reputable institution of learning that gives complementary training to students of the SWU PHINMA School of Medicine and allied health departments who endeavor to become the best physicians and allied medical practitioners to their fellow men and women.
Job Description
Join our mission in making lives betterSouthwestern University Medical Center is looking for a proactive and creative Marketing Head who can be a great partner on the overall promotion, branding and growth direction of the hospital.
Duties and Responsibilities:
- One of the leads in the formulation of the annual brand strategy.
- Coordinates and works with the advertising agency for brand collateral development.
- Formulates marketing strategy, messaging, and subsequent campaigns aligned with brand and growth directions.
- Collaborates with the team in the formulation of the annual marketing strategy and plan.
- Determines marketing channel mix to drive interest.
- Manages execution of online & offline marketing campaigns, including national events, PR and content creation.
- Facilitates hospital rebranding process & new hospital brand launches.
- Manages partnerships for marketing activities (i.e. national media & PR partners, research partners).
- Manages research process for marketing activities.
- Develops systems for marketing, branding, and creative processes, including research, training and hospital templates.
- Leads the data analyses in terms of determining what marketing programs worked and did not work.
- Collates and analyzes data for presentation in the evaluation and design process.
- Manages the budget for marketing programs and activities.
Job Qualifications
Job Qualifications:
- Bachelor's degree in Marketing, Business, Advertising or related field.
- With background in hospitality and healthcare industry is a plus but not required.
- With proven experience in leading successful marketing campaigns and business development efforts.
- Proficiency in marketing strategies, channels, and branding including management of leads.
- Possesses strong leadership, management, and communication skills.
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