Marketing Head

2 weeks ago


Cebu City, Central Visayas, Philippines Southwestern University, Inc. Full time
Join our mission in making lives better

Southwestern University Medical Center is looking for a proactive and creative Marketing Head who can be a great partner on the overall promotion, branding and growth direction of the hospital.

Duties and Responsibilities:

> One of the leads in the formulation of the annual brand strategy.

> Coordinates and works with the advertising agency for brand collateral development.

> Formulates marketing strategy, messaging, and subsequent campaigns aligned with brand and growth directions.

> Collaborates with the team in the formulation of the annual marketing strategy and plan.

> Determines marketing channel mix to drive interest

> Manages execution of online & offline marketing campaigns, including national events, PR and content creation.

> Facilitates hospital rebranding process & new hospital brand launches.

> Manages partnerships for marketing activities (i.e. national media & PR partners, research partners)

> Manages research process for marketing activities

> Develops systems for marketing, branding, and creative processes, including research, training and hospital templates

> Leads the data analyses in terms of determining what marketing programs worked and did not work.

> Collates and analyzes data for presentation in the evaluation and design process.

> Manages the budget for marketing programs and activities.
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