Marketing Head
2 weeks ago
Southwestern University Medical Center is looking for a proactive and creative Marketing Head who can be a great partner on the overall promotion, branding and growth direction of the hospital.
Duties and Responsibilities:
> One of the leads in the formulation of the annual brand strategy.
> Coordinates and works with the advertising agency for brand collateral development.
> Formulates marketing strategy, messaging, and subsequent campaigns aligned with brand and growth directions.
> Collaborates with the team in the formulation of the annual marketing strategy and plan.
> Determines marketing channel mix to drive interest
> Manages execution of online & offline marketing campaigns, including national events, PR and content creation.
> Facilitates hospital rebranding process & new hospital brand launches.
> Manages partnerships for marketing activities (i.e. national media & PR partners, research partners)
> Manages research process for marketing activities
> Develops systems for marketing, branding, and creative processes, including research, training and hospital templates
> Leads the data analyses in terms of determining what marketing programs worked and did not work.
> Collates and analyzes data for presentation in the evaluation and design process.
> Manages the budget for marketing programs and activities.
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Marketing Head
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Cebu City, Central Visayas, Philippines Southwestern University Medical Center Full timeCompany Information Southwestern University Medical CenterUrgello St. Cebu CityCebu City6000Website: https://www.swumed.com/SWUMEd, a Mount Grace partner, is a tertiary general hospital that is committed to providing quality and affordable medical care through its expert team of medical professionals and modern facilities.It is also a reputable institution...
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Marketing Head
1 week ago
Cebu City, Central Visayas, Philippines Southwestern University Medical Center Full timeCompany Information Southwestern University Medical Center Urgello St. Cebu CityCebu City6000Website: SWUMEd, a Mount Grace partner, is a tertiary general hospital that is committed to providing quality and affordable medical care through its expert team of medical professionals and modern facilities.It is also a reputable institution of learning that...
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