Marketing Head

1 week ago


Cebu City, Central Visayas, Philippines Southwestern University PHINMASouthwestern University Medical Center Full time

Join our mission in making lives better

Southwestern University Medical Center is looking for a proactive and creative Marketing Head who can be a great partner on the overall promotion, branding and growth direction of the hospital.

Duties and Responsibilities:

  • One of the leads in the formulation of the annual brand strategy.
  • Coordinates and works with the advertising agency for brand collateral development.
  • Formulates marketing strategy, messaging, and subsequent campaigns aligned with brand and growth directions.
  • Collaborates with the team in the formulation of the annual marketing strategy and plan.
  • Determines marketing channel mix to drive interest
  • Manages execution of online & offline marketing campaigns, including national events, PR and content creation.
  • Facilitates hospital rebranding process & new hospital brand launches.
  • Manages partnerships for marketing activities (i.e. national media & PR partners, research partners)
  • Manages research process for marketing activities
  • Develops systems for marketing, branding, and creative processes, including research, training and hospital templates
  • Leads the data analyses in terms of determining what marketing programs worked and did not work.
  • Collates and analyzes data for presentation in the evaluation and design process.
  • Manages the budget for marketing programs and activities.

Job Qualifications:

  • Bachelor's degree in Marketing, Business, Advertising or related field
  • With background in hospitality and healthcare industry is a plus but not required
  • With proven experience in leading successful marketing campaigns and business development efforts
  • Proficiency in marketing strategies, channels, and branding including management of leads
  • Possesses strong leadership, management, and communication skills
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