Social Media Manager

4 weeks ago

Santo Niño st, Philippines BMG HOSPITALITY PTE. LTD. Full time
Objectives of this role
  • Increase engagement for existing audiences with high-quality social initiatives
  • Acquire new followers by filling gaps in our marketing content output
  • Align our brand with new and emerging trends
  • Improve ROI through more consistently on-target messaging
  • Identify new channels to embed our brand that align our marketing direction
  • Glean insights from social data using monitoring tools
  • Lead a team of Graphic Designer, Video Editor, Content Writer
  • Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
  • Develops social media marketing plans and programs for each product and directs promotional support.
  • Maintains online relations with customers by organizing and developing specific customer-relations programs.
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Maintains research database by identifying and assembling marketing information.
  • Provides marketing information by answering questions and requests.
  • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
  • Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains social media marketing staff by recruiting, selecting, training, and managing employees.
  • Develops marketing staff by providing information, educational opportunities, and growth opportunities.
  • Well Versed with AI software for example , , ,
Responsibilities
  • Use social media tools to craft and release content to our social channels
  • Develop social media campaigns in collaboration with the marketing team
  • Become an extension of the company's brand to connect with existing customers, and acquire new ones
  • Analyze the company's social strategy to make frequent improvement suggestions
  • Stay up to date with new and emerging trends to help keep [Company X]'s social media presence consistently relevant
  • Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations
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