Meta Ads Specialist

4 days ago


Manila, National Capital Region, Philippines MicroSourcing Full time
About Us
MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines. Our team of professionals has expertise in building Meta ads that drive results for ecommerce and lead generation clients.

Your Role
As a Digital Marketing Expert, you will develop and execute highly effective advertising campaigns across Meta platforms. This includes tasks from audience research to campaign optimization, ensuring maximum ROI and customer engagement. You will also design visually appealing ad creatives using Canva or Adobe Suites, including various ad formats such as instant experiences, carousel ads, and catalog ads.

Key Responsibilities
  • Develop and execute traffic and sales campaigns for ecommerce clients, focusing on driving conversions and revenue growth.
  • Create custom warm and hot audiences by leveraging pixel data and customer match lists to tailor ad content and messaging for specific audience segments.
  • Conduct comprehensive market research to identify cold audience segments based on interests and behaviors, utilizing demographic data to refine targeting strategies.

Requirements
We are looking for a Digital Marketing Expert with a strong track record of driving results for ecommerce and lead generation clients. You must have minimum 2 years of experience with building Meta ads and proficiency in Canva or Adobe Suites for designing ad creatives. In-depth knowledge of Meta Ads Manager and other relevant advertising tools and platforms is required. Strong analytical skills and the ability to interpret data to inform strategic decision-making are also essential.
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