Digital Marketing Specialist

6 days ago


Manila, National Capital Region, Philippines Tidal Full time

We are seeking a highly motivated Digital Marketing Specialist to support and scale our digital marketing efforts. The ideal candidate has strong creative instincts, analytical skills, and thrives in a fast-paced, collaborative environment.

Key Responsibilities:
  • Launch and manage ad campaigns across paid social platforms, ensuring creative strategies align with growth objectives and industry trends.

  • Craft clear, objective-driven briefs that guide the production of compelling video and static ad content.

  • Develop and test landing pages using existing templates (no coding required).

  • Coordinate creative production with designers, video editors, and content creators to produce engaging materials within tight timelines.

  • Analyze campaign performance, monitoring and interpreting data from platforms like Meta Ads Manager, TikTok Ads Manager, and Motion to optimize targeting and scale campaigns effectively.

  • Report and recommend actionable steps to enhance ROI to the Senior Manager of Growth Marketing and the broader team.

  • Source creative talent such as models, photographers, designers, editors, and creators who align with the brand's vision.

Software/Platforms/Tools:

  • Meta Ads Manager

  • TikTok Ads Manager

  • Google Ads Manager

  • Shopify (for landing page creation)

  • Motion or similar analytics platforms

Qualifications:

  • At least 3-5 years of experience in digital marketing, paid social, or related fields.

  • Proven track record of launching and managing successful digital ad campaigns.

  • Familiarity with major ad platforms and a data-driven approach to decision-making.

  • Excellent English communication skills (both written and verbal).

  • Highly organized, detail-oriented, and adaptable in fast-paced settings.



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