Digital Marketing Specialist
2 weeks ago
About the Role:
We are looking for an on-site Digital Marketing Specialist to develop and execute online marketing strategies that drive brand awareness, engagement, and conversions. If you have a passion for digital marketing, data-driven decision-making, and event coordination, this role is for you
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across multiple platforms (social media, Google Ads, email, SEO, etc.).
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
- Optimize website content for SEO and manage paid advertising strategies.
- Collaborate with the creative team to produce engaging and high-converting content.
- Manage social media presence, including content scheduling, community engagement, and performance tracking.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Organize and coordinate events, as well as identify and source relevant events where the company can participate.
Qualifications & Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing.
- Strong understanding of SEO, PPC, social media advertising, and email marketing.
- Proficiency in tools such as Google Analytics, Meta Business Suite, Google Ads, and email marketing platforms.
- Excellent analytical skills with a data-driven approach.
- Strong creative thinking and content strategy skills.
- Experience in event planning and coordination is a plus.
- Ability to work independently and as part of a team.
Why Join Us?
Competitive salary and benefits package.
Opportunities for career growth and learning.
A collaborative and innovative work environment.
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