Assistant Trade Marketing Manager

7 days ago


Manila, National Capital Region, Philippines Republic Biscuit Corporation (REBISCO) Full time

As an Assistant Trade Marketing Manager, you will be responsible for achieving category sales and market share objectives for the assigned trade channels through retail and shopper marketing strategy and development of standards for in-store executions.

Responsibilities In Detail:

Channel & Shopper Solutions

  • Defines the annual channel marketing plan per customer, recommending the promotion intensity to marketing and optimum promo mix per channel/customer, defines the promotion portfolio (events, consumer/shopper marketing), and channel marketing mix per customer/channel.
  • Establishes objectives by product and for merchandising policies supporting new product launches, initiatives, and participates in budget definition.
  • Sets and agrees on measures for each activity as aligned cross-functionally to achieve overall goals and objectives.

Category Development

  • Translates and executes Marketing strategies into impactful trade/retailer programs within relevant channels and product categories.
  • Develops the success measures for category leadership initiatives in alignment with members of Sales and Marketing.
  • Defines key/must have SKUs and leads the communication of the "must have list" to Sales as aligned with the Consumer Marketing team, towards the achievement of assortment optimization.

Qualifications:

  • Graduate of Business Administration or any related course. An advanced/ specialized training in business/marketing management is an advantage.
  • With at least 3 years experience in Channel/Trade Marketing.
  • Proficient in Brand Equity, Shopper Insight, Channel Marketing, Conceptual Selling, Sales Analysis & Planning, Negotiation, Execution, Financial Management, and Sales Leadership
  • Developing in Distributor Management and Key Account Management
  • Willing to be based in Ortigas.
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