Sales and Operations Manager
5 days ago
Launch your culinary or hospitality career with Ausphin International Institute - Culinary Arts & Business Management Inc., a proud member of the Ausphin Group. We're not just a training provider; we're a launchpad for your global ambitions. We offer the most competitive and professional international training, equipping you with the skills and knowledge to thrive in the dynamic world of culinary arts and hospitality. At Ausphin, your success is our priority. We're with you every step of the way – before, during, and after your learning experience – providing the support and resources you need to achieve your dreams.
About the Role:
The Sales and Marketing Manager is a dynamic and results-oriented leader responsible for developing and executing comprehensive sales and marketing strategies to achieve student enrollment targets and revenue goals. This role requires a creative and strategic thinker with a proven track record in sales and marketing, ideally within the education or hospitality industry. The ideal candidate will be a self-starter with a passion for the culinary arts and a strong understanding of the target market. This role reports directly to the Chief Operating Officer (COO).
Key Responsibilities:
- Sales & Marketing Strategy:
- Develop and implement comprehensive sales and marketing strategies to achieve student enrollment targets and revenue goals.
- Conduct market research and analyze competitor offerings to identify opportunities for growth.
- Develop and manage the sales and marketing budget.
- Set sales targets and track performance against goals.
- Oversee the development and implementation of marketing campaigns across various channels, including digital marketing (social media, SEO, SEM), print advertising, events, and public relations.
- Create compelling marketing materials, including brochures, website content, and social media posts.
- Manage the school's social media presence and engage with prospective students online.
- Organize and attend recruitment events and industry conferences.
- Manage the sales pipeline, from lead generation to enrollment conversion.
- Build and maintain strong relationships with prospective students and their families.
- Conduct presentations and school tours for prospective students.
- Manage the enrollment process and ensure timely follow-up with applicants.
- Oversee the branding and positioning of the culinary school in the marketplace.
- Ensure consistent brand messaging across all marketing channels.
- Develop and maintain brand guidelines.
- Build and maintain strong relationships with industry partners, alumni, and community stakeholders.
- Collaborate with culinary professionals and industry leaders to promote the school's programs.
- Lead and manage the sales and marketing team, providing mentorship and professional development opportunities.
- Work closely with the Operations Manager to ensure alignment between sales efforts and operational capacity.
- Collaborate with other departments and stakeholders to achieve shared objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in sales and marketing, preferably in the education or hospitality industry.
- Proven track record of success in achieving sales targets and marketing goals.
- Strong understanding of digital marketing principles and best practices.
- Excellent communication, presentation, and interpersonal skills.
- Creative and strategic thinker with a passion for the culinary arts.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesOutsourcing and Offshoring Consulting
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