SEM (Google Ads) Specialist

4 weeks ago

Mandaue City, Central Visayas, Philippines A.P. Web Solutions Full time
Overview

A.P. Web Solutions is an award-winning, data-driven SEO and SEM agency based in Melbourne, Australia. We're looking for a talented dedicated SEM (Google Ads) Specialist to join our team on a full-time remote basis. If you're passionate about PPC advertising, and you're ready to make a significant impact, we'd love to hear from you.

Responsibilities
  • Develop and manage comprehensive Google Ads campaigns across Search, Display, Shopping, and Video (YouTube) platforms
  • Keyword Research
  • Competition Analysis
  • Execute strategies for lead generation and sales enhancement for local and eCommerce businesses
  • Maintain and optimise campaigns to meet targeted KPIs such as Conversion Rates and CPA (Cost Per Acquisition)
  • Landing page recommendations
  • Conduct detailed campaign analysis to identify opportunities for improvement and scaling
  • Oversee the performance of both lead-generation campaigns (Search) and brand-awareness campaigns (Display and Video), implementing effective targeting strategies
  • Collaborate with other team members to integrate SEM strategies with broader digital marketing efforts
  • Manage multiple accounts and allocate time efficiently based on campaign needs and performance
  • Stay updated with the latest Google Ads techniques and strategies to generate results for clients
  • Experience with Google Ads scripts and conver[sion] tracking
  • Advanced knowledge of conversion tracking and conversion attribution through GA4
  • Regularly report on campaign performance using advanced data visualisation tools and dashboards
  • Provide strategic insights to enhance client ROI and campaign effectiveness
Qualifications
  • Minimum of 3 years of experience managing Google Ads and Bing Ads, ideally in an agency environment managing multiple clients
  • Proven track record of success in generating leads and sales through Google Ads for various business types
  • Advanced knowledge of Google Analytics (GA4) and Google Ads platforms
  • Deep understanding of all Google Ads types including Search, Display, Shopping, and Video
  • Experience with digital advertising tools and platforms such as Google Analytics, SEMRush, and Google Data Studio
  • Strong analytical skills with the ability to turn data into actionable insights
  • Project management experience, preferably with tools like Asana & Basecamp
  • Fluent in English with excellent writing and speaking skills
  • Google Ads certification
  • Experience with Bing Ads management
Bonus Skills
  • Agency experience
  • Advanced knowledge of conversion rate optimisation (CRO) techniques
  • Familiarity with A/B testing tools and strategies
  • Knowledge of additional PPC platforms (Facebook Ads, LinkedIn Ads, etc.)
How to apply

Please note: Applications submitted via LinkedIn will not be viewed. Direct Messages will not be considered. To apply for this role, please visit the application form link below and complete the form. You will need a Gmail account to complete this form.
Application Form: https://forms.gle/TYRbh367UcmLRmdX7

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Industries: Advertising Services

We look forward to your application and discovering how you can contribute to our team's success


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