Paid Media/Marketing Content Specialist
4 days ago
Overview:
- We are looking for a creative and data-driven Paid Media / Marketing Content Specialist to join
- our team. This role will be responsible for managing paid digital campaigns across multiple
- platforms, while also developing engaging marketing content to support brand awareness, lead
- generation, and customer engagement.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns on platforms such as Facebook, Instagram, Google Ads, LinkedIn, and TikTok.
- Conduct audience research to identify target segments and develop tailored ad strategies.
- Create and manage ad copy, visuals, and landing pages aligned with campaign objectives.
- Monitor campaign performance, analyze data, and prepare reports with insights and recommendations.
- Collaborate with the marketing team to ensure consistent messaging across paid and organic channels.
- Develop marketing content including blog articles, social media posts, newsletters, and promotional materials.
- Stay updated on industry trends, competitor activity, and emerging digital marketing tools.
- Manage budgets effectively to maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in paid media management and content creation.
- Proficiency in paid advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, etc.).
- Strong understanding of SEO, SEM, and digital marketing best practices.
- Excellent copywriting and content creation skills.
- Analytical mindset with experience using tools such as Google Analytics, Data Studio, or similar.
- Creative thinker with strong attention to detail and ability to manage multiple projects.
Preferred Skills:
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Knowledge of marketing automation platforms (e.g., HubSpot, Mailchimp).
- Familiarity with A/B testing and conversion rate optimization (CRO).
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work on diverse projects with a growing team.
- A collaborative and creative work environment.
- Professional growth and development opportunity
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