Marketing Operations Specialist

4 weeks ago

Makati City, National Capital Region, Philippines Avaloq AG Full time

We have an exciting opportunity within the Avaloq Marketing & Communications team. Join us and work with our international team of diverse, driven and highly skilled financial and technology marketers who are focused on supporting our clients, prospects, partners and industry to understand Avaloq's complex, market leading and innovative solutions.

We are seeking a detail-oriented Marketing Operations Specialist to join our team. In this role, you will research and qualify inbound leads, implement ABM campaigns, and report on overall team activities to maximize our contribution to business objectives.

The ideal candidate has experience with marketing and sales qualification processes, strong analytical and reporting skills and the ability to take ownership with attention to detail. Bonus points if they are familiar with marketing automation tools and CRM systems.

Your key tasks

  • Reach out to inbound leads to qualify them, collaborate with Sales to align on follow-ups
  • Research new leads using tools like LinkedIn Sales Navigator, based on Sales' requirements on ideal prospect personas
  • Use HubSpot to manage lead information, segment leads, track activity, maintain database hygiene and ensure data accuracy throughout the marketing and sales processes
  • Implement ABM campaigns using a variety of channels
  • Monitor and report on all marketing & communication activities, identifying areas of improvement

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