Marketing Operations Specialist

Company Description

Founded and headquartered in Switzerland, Avaloq is continuously expanding its global footprint with around 2,500 colleagues in 12 countries, and more than 160 clients in 35 countries. We are an industry-leading provider of wealth management technology and services for financial institutions around the world, including private banks and wealth managers, investment managers, as well as retail and neo banks. Our research led approach and continual innovation is powered by the passion and creativity of our colleagues.

We are always looking for talented people to join us on our mission to orchestrate the financial ecosystem and democratize access to wealth management. Avaloq offers the opportunity to work closely with some of the world's leading financial institutions as we jointly develop and shape careers. Championing a collaborative, supportive and flexible work environment empowers our colleagues to reach their full potential.

Job Description

We have an exciting opportunity within the Avaloq Marketing & Communications team. Join us and work with our international team of diverse, driven and highly skilled financial and technology marketers who are focused on supporting our clients, prospects, partners and industry to understand Avaloq's complex, market leading and innovative solutions.

We are seeking a detail-oriented Marketing Operations Specialist to join our team. In this role, you will research and qualify inbound leads, implement ABM campaigns, and report on overall team activities to maximize our contribution to business objectives.

The ideal candidate has experience with marketing and sales qualification processes, strong analytical and reporting skills and the ability to take ownership with attention to detail. Bonus points if they are familiar with marketing automation tools and CRM systems.

Your key tasks

• Reach out to inbound leads to qualify them, collaborate with Sales to align on follow-ups
• Research new leads using tools like LinkedIn Sales Navigator, based on Sales' requirements on ideal prospect personas
• Use HubSpot to manage lead information, segment leads, track activity, maintain database hygiene and ensure data accuracy throughout the marketing and sales processes
• Implement ABM campaigns using a variety of channels
• Monitor and report on all marketing & communication activities, identifying areas of improvement

Qualifications

• Understanding of Marketing and Sales processes, channels, and performance metrics
• Results-driven and capable of seeing the big picture
• Experience in using CRM and automation tools (e.g. HubSpot)
• Strong analytical skills and attention to detail, with ability to use Google Analytics, Looker Studio, Power BI or similar tools
• Excellent interpersonal skills with exceptional written and verbal English communication competencies

It would be a real bonus if you have:

• Bachelor's degree in a marketing-related discipline and at least 2 years of experience
• Operational knowledge of LinkedIn Sales Navigator
• Professional experience in the finance and/or tech industry
• Experienced user of Excel and PowerPoint

Additional Information

We realize that managing work life balance is a challenge we all face in our daily lives and in order to support with this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices. In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are whole heartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self. We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other fantastic traits that make us all unique, we have done our best to write this advert in an inclusive and neutral way. Please be aware that we will not accept speculative CV submissions for any of our roles from recruitment agencies, and any unsolicited candidate submissions will be exempt from any payment expectations.