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Performance Marketing Manager

4 weeks ago

Makati, Philippines Michael Page Full time
  • Be part of a startup team and grow the local market
  • Competitive salary & benefits

About Our Client

The client is a growing startup focused on building direct-to-consumer (DTC) brands in the Philippines, with a strong emphasis on the nutrition, food supplement, and broader food & beverage sectors. Their approach centers on identifying underserved consumer needs, developing innovative products, and launching them under new, proprietary brands through a digital-first, omni-channel strategy.
Backed by regional venture capital and angel investors, they currently operate multiple brands and are actively expanding their portfolio. Their team is made up of ecommerce and digital marketing professionals passionate about building high-impact consumer brands in emerging markets.

Job Description

  • Own and drive Armada's paid media strategy across Meta, Google, TikTok, Shopee, Lazada, and various marketing and online sales channels to achieve GMV and ROAS targets
  • Work in a structured and methodological way and build playbook for Meta advertising
  • Manage and train the performance marketing team
  • Improve CTRs (Click-Through Rate) and Conversion Rates through structured experimentation, audience targeting, creative enhancements and process improvements
  • Oversee daily media buying operations, ensuring efficient budget allocation across campaigns
  • Collaborate with the creative and content generation team to develop high-performing ad creatives, testing new formats and messaging
  • Improve attribution tracking and analytics, ensuring accurate measurement of campaign effectiveness
  • Stay ahead of industry trends, platform updates, and algorithm changes to adapt strategies proactively

The Successful Applicant

  • Significant experience in running Meta ads for ecommerce brands
  • Strong track record in i) GMV growth, ii) ROAS performance, and iii) ad conceptualization
  • Familiarity with the channels Shopify, Lazada, Shopee and TikTok
  • Strong work-ethics, independence, self-starting mindset, and hands-on mentality
  • Methodological approach, structured thinking, and clear communication

What's on Offer

  • Competitive salary
  • Direct impact
  • Growth opportunities in high growth startup
  • Hybrid setup (Office in Makati: 2 days per week; work from home: 3 days)
  • Extra leave days
  • HMO coverage
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