Performance Marketing Specialist

2 days ago


Makati, Philippines Lamudi Full time

Overview We’re scaling fast across Southeast Asia and looking for a Performance Marketing Specialist who can turn data into growth. If you’re obsessed with testing, iterating, and squeezing every drop of ROI from campaigns across social, search, and emerging channels, this role is for you. This is not just about running ads. It’s about building a growth engine, leveraging the latest best practices in performance marketing and creative testing to drive results for both our brand and our clients. Day‑to‑Day Strategize, launch, and optimize performance campaigns across Google Ads, Meta, TikTok, and emerging platforms. Run experiments (A/B & multivariate tests) and push insights into action to scale ROI/ROAS. Leverage analytic tools (GA4, GTM, attribution platforms, Zapier integrations) to get clarity in today’s message multi‑touch funnels. Spot trends before others do—AI tools, automation hacks, new placements—and turn them into a competitive edge. Collaborate cross‑functionally with BI, Ops, and Creative, and work cross‑country (PH, TH, ID, KH) to make sure data and storytelling power every campaign. Balance big‑picture growth strategy with hands‑on execution. Must Have Hands‑on experience managing paid campaigns across Google Search/Display, TikTok, Facebook, Instagram. Proven analytic skills: GA4, GTM, Looker Studio, plus expertise in Excel/Google Sheets (pivot tables, VLOOKUP, etc.). Data‑driven problem solver: able to analyze large datasets, identify what’s working, and course‑correct fast. Ownership mentality: thrive under ambitious targets and find ways to hit them. Strong time‑management: juggling multiple projects and deadlines without dropping the ball. #J-18808-Ljbffr



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