Email Marketing Manager

7 days ago

San Fernando, Philippines GrowthPair Full time

Overview Join to apply for the Email Marketing Manager role at GrowthPair . We are seeking an Email Marketing Manager to create and execute email marketing campaigns. This role involves designing email content, managing subscriber lists, analyzing campaign performance, and implementing strategies to optimize email marketing efforts. Responsibilities Segment email list based on behavior and preferences to deliver personalized content Write compelling email copy and design appealing templates that drive conversions Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey Conduct A/B tests to optimize email subject lines, content, and CTAs Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation Track key email marketing metrics to measure the effectiveness of campaigns Analyze campaign performance data to identify trends and areas for optimization Generate detailed reports to provide insights to stakeholders Qualifications 3+ years of experience as an email marketer Proficiency in email marketing platforms (Iterable, Customer.io, Mailchimp, Constant Contact, HubSpot, Klaviyo, etc) Strong copywriting and editing skills Knowledge of email marketing best practices and regulations Analytical skills to interpret data and make data-driven decisions Basic HTML/CSS knowledge for email template customization Excellent communication and organizational skills Ability to work during U.S. work hours (PT/ ET) Competitive USD pay Health insurance stipend WFH stipend Education stipend Co-working membership Training modules access Annual performance review 10 PTO days per year We are open to full-time candidates from Latin America and the Philippines. This is an opening for future consideration with one of our amazing clients. #J-18808-Ljbffr

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