14 - Email Marketing Specialist (Homebased)

3 weeks ago

Metro Manila Philippines Buscojobs Full time

Salesforce Marketing Cloud Automation Specialist

Posted today

Location: Manila / Philippines (Remote options vary by listing)

Job Description

We are seeking a Salesforce Marketing Cloud Automation Specialist to lead and optimize our marketing automation initiatives. This role requires at least 4 years of hands-on experience with Salesforce Marketing Cloud and related tools, with the ability to manage multi-channel campaigns, data flows, and stakeholder collaboration.

Profile Requirements

  • 4 years of hands-on experience with Salesforce Marketing Cloud, delivering robust and scalable marketing solutions
  • Comprehensive understanding across the Marketing Cloud ecosystem (Content Builder, Audience Builder, Journey Builder, Automation Studio, Email Studio, Mobile Studio)
  • Proficient in designing, building, and optimizing multi-step journeys using Journey Builder (decision splits, entry sources, Email/SMS/Push)
  • Strong knowledge of email marketing best practices and customer journey building
  • Proficiency in basic HTML/CSS for email or landing page edits
  • Comfortable using Canva, Adobe Creative Suite, or similar tools
  • Experience with analytics and reporting tools (Google Analytics, Meta Business Suite, Salesforce dashboards)
  • Ability to manage multiple projects and deadlines with minimal supervision
  • Strong attention to detail, copywriting, and quality control
  • Excellent communication and stakeholder engagement skills
  • Understanding of email deliverability, CAN-SPAM, and data privacy regulations
  • Experience building automated workflows, including SQL query activities, data extracts, and imports
  • Strong SQL skills for audience segmentation, data extensions, and automation workflows
  • Hands-on experience with core modules (Email Studio, Journey Builder, Automation Studio, Contact Builder, Audience Builder)

Core responsibilities

  • Marketing Automation: Build and optimise customer journeys using Salesforce Marketing Cloud (or similar platforms)
  • Campaign Management: Develop and deploy email marketing campaigns with audience segmentation, dynamic content, A/B testing, and analytics
  • Data & Compliance: Maintain and manage marketing data, ensuring accuracy and compliance with privacy laws
  • Digital Content & Creative: Create and edit assets (EDMs, landing pages, banners, social content) using templates and/or Adobe Creative Suite/Canva
  • Performance Tracking & Reporting: Monitor, measure, and report on campaign performance; provide insights to improve conversions
  • Stakeholder Collaboration: Liaise with sales, product, and external partners to align campaigns to business priorities

Benefits / Working Arrangement

  • Hybrid work arrangement with in-office days as required
  • Competitive benefits package (medical, life insurance, etc.)
  • Career growth opportunities within a global organization
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