Senior Executive

I. MAJOR RESPONSIBILITIES AND DUTIES: 1. Corporate Public Relations: Develop and implement a proactive media relations strategy to enhance the organization’s presence in both local and international media. Cultivate relationships with key journalists, influencers, and media outlets to secure positive coverage of corporate initiatives and CSR activities. Draft and distribute press materials including press releases, statements, and media kits to promote organizational achievements and events. Execute Corporate PR strategies that align with the resort’s business objectives, including crisis communication plans. Monitor and analyze media coverage of the resort and industry trends, providing insights and recommendations to senior management. Organize media events, press conferences, and promotional activities to boost brand awareness. 2. Corporate Affairs' Communications: Collaborate with internal key stakeholders on the corporate affairs matters, align messaging and communication strategies with business objectives. Support crisis communication plans and manage media inquiries during challenging situations. Monitor and analyze media coverage, industry trends, and public sentiment to provide actionable insights to senior management. 3. Strategic Media Partnerships: Handle the partnership enquiry and provide strategic evaluation and recommendations analyses Follow up internal process for execution of partnership events Corporate award solicitation and application 4. Corporate Social Responsibility (CSR) Initiatives: Lead the communication strategy for CSR programs, showcasing the organization’s commitment to sustainability and community engagement Create compelling narratives and campaigns around CSR initiatives, demonstrating impact and fostering community partnerships Identify and engage with non-profit organizations and community stakeholders to enhance visibility and support for CSR efforts Coordinate and execute CSR committee meeting, action plans, monthly newsletter and content calendar to communicate our CSR programs proactively to external and internal stakeholders Organize and manage media events, press conferences, and promotional activities to boost the organization’s visibility and strengthen relationships with stakeholders 5. Reporting and Evaluation: Prepare detailed reports on media coverage, impact of communication strategies, and CSR initiatives for stakeholders and senior management. Evaluate public relations efforts and provide recommendations for continuous improvement. II. JOB SPECIFICATIONS Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. Minimum of 2 experience in media relations and PR; experience within the leisure and hospitality industry is preferred. Proven ability to manage multiple projects with strong attention to detail and deadlines. Excellent written and verbal communication skills, with the ability to develop compelling narratives. Experience in CSR communications or corporate PR is highly desirable. III. Skills and Attributes 1. Communication Excellence Outstanding written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences. Skilled in media engagement and relationship-building with press, influencers, and key external stakeholders. 2. Strategic and Creative Thinking Strong strategic mindset with the ability to align media and partnership initiatives with broader business goals. Creative approach to storytelling, brand promotion, and content development. 3. Project and Time Management Proven ability to manage multiple projects simultaneously under tight deadlines. Highly organized, detail-oriented, and capable of prioritizing tasks effectively in a fast-paced environment. 4. Collaboration and Interpersonal Skills Strong team player with excellent interpersonal skills; able to work cross-functionally with internal CMC team, CSR committee members, and operations teams. Demonstrated ability to develop and maintain productive relationships with internal and external stakeholders. 5. Analytical and Results-Driven Comfortable analyzing media coverage, partnership performance, and CSR impact metrics to provide actionable insights. Focused on delivering measurable results through strategic initiatives. 6. Professionalism and Adaptability High level of professionalism, integrity, and adaptability in handling sensitive communications and high-stakes scenarios. Able to respond proactively to evolving media landscapes and business needs. #J-18808-Ljbffr