Senior Manager, Direct Marketing

1 week ago


Parañaque, Philippines Solaire Resort Full time

Get AI-powered advice on this job and more exclusive features.

Overview

Develop and implement strategic direct marketing campaigns for gaming and resort-wide offerings, designed to enhance member engagement and maximize customer activity.

Responsibilities
  • Design and execute innovative resort promotions aimed at boosting non-gaming spend, particularly across dining venues, retail outlets, spas, entertainment events, and other resort amenities
  • Regularly monitor and evaluate campaign effectiveness, employing rigorous A/B testing methodologies to identify successful strategies and continuously refine marketing tactics
  • Oversee the budgeting process for direct marketing activities, ensuring effective allocation of resources and maximum ROI
  • Collaborate closely with key stakeholders across Gaming Operations, Food & Beverage, Hospitality and Entertainment teams to create compelling, targeted promotions
Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum 5-7 years of progressive experience in direct marketing, preferably within banking, hospitality, gaming, or similar industries
  • Expertise in customer segmentation and delivering personalized marketing approaches to improve response rates
  • Strong analytical skills with a deep understanding of leveraging data analytics tools to drive business decisions.
  • Excellent communication skills, both written and verbal, ensuring clarity and effectiveness in all interactions
  • Fluency in English and an additional language is required
  • Excellent project management, organizational, and communication skills
  • Familiarity with the gaming industry is a plus

This role is also open to other nationalities (Expat) with relevant experience (Chinese, Singaporean, Korean, Japanese) and will be based in Paranaque City, Philippines

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Customer Service, Marketing, and Management
Industries
  • Hospitality and Gambling Facilities and Casinos
#J-18808-Ljbffr
  • Marketing Manager

    2 weeks ago


    Parañaque, Philippines Goldreck & Pasahol Consulting Inc. Full time

    Responsibilities Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets...


  • Parañaque, Philippines Purely Optimal Full time

    Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist) 2 days ago Be among the first 25 applicants This range is provided by Purely Optimal. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $18,000.00/yr - $30,000.00/yr Overview We are scaling multiple fast-growth brands...

  • US Senior Bookkeeper

    2 weeks ago


    Parañaque, Philippines TeamUp Full time

    Overview US Senior Bookkeeper / Property Accountant | Direct Hire - Flexible Working Hours | Experience with Real Estate Seeking driven accounting and finance professionals who thrive in dynamic environments and can bring order to complexity in the real estate industry. This role offers flexible remote work and direct hire with opportunities for growth....


  • Parañaque, Philippines Future Trade Intl. Inc. Full time

    Brand Strategy & Positioning Develop and execute brand strategies to drive awareness, loyalty, and market share Define brand voice, identity, and messaging across all consumer touchpoints Manage the overall brand calendar, aligning campaigns with business goals Brand Activation Conceptualize and lead brand activation initiatives (on-ground events, product...


  • Parañaque, Philippines EDGE Tutor International Full time

    Senior B2B Sales Manager | Competitive Salary and Commissions Direct message the job poster from EDGE Tutor International Helping Education Companies Scale with Affordable, High-Quality Tutors Job Summary: We are looking for a proactive and strategic Senior B2B Sales Manager to lead our sales and lead generation efforts, drive revenue growth, and...


  • Parañaque, Philippines GrowthPair Full time

    Overview Join GrowthPair as an Email Marketing Manager. The role focuses on designing and executing email marketing campaigns, managing subscriber lists, analyzing performance, and implementing strategies to optimize email marketing efforts. Responsibilities Segment email lists based on behavior and preferences to deliver personalized content. Write...

  • Marketing Officer

    1 week ago


    Parañaque, Philippines Q2 HR Solutions Full time

    6 days ago Be among the first 25 applicants Direct message the job poster from Q2 HR Solutions The Marketing Officer is responsible for developing, implementing, and monitoring brand strategies to strengthen the company’s market presence. This role ensures that all brand initiatives are aligned with company goals, retail operations, and customer...

  • Salesforce CRM

    2 weeks ago


    Parañaque, Philippines 24x7 Direct Full time

    This is a remote position for Philippine-based applicants. This position bridges CRM systems, tech onboarding, reporting, and internal automation to improve efficiency across the business. The role supports the wider team in leveraging tech tools, especially Salesforce, while driving consistency in reporting and systems usage. Experience with Salesforce CRM...

  • Audit Head

    6 days ago


    Parañaque, Philippines Leslie Corporation Full time

    3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Leslie Corporation Overview The Head of Audit is a strategic leader responsible for safeguarding organizational integrity through effective risk management, internal controls, and compliance oversight. This role...

  • Marketing Coordinator

    2 weeks ago


    Parañaque, Philippines DigiPlus Interactive Corp Full time

    1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from DigiPlus Interactive Corp Talent Acquisition Assistant at DigiPlus Interactive Corp. DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and...