
Email Marketing Manager
3 weeks ago
Overview
Join GrowthPair as an Email Marketing Manager. The role focuses on designing and executing email marketing campaigns, managing subscriber lists, analyzing performance, and implementing strategies to optimize email marketing efforts.
Responsibilities- Segment email lists based on behavior and preferences to deliver personalized content.
- Write compelling email copy and design templates that drive conversions.
- Create drip email sequences aligned with the customer journey.
- Conduct A/B tests to optimize subject lines, content, and CTAs.
- Grow the email subscriber list organically through opt-in forms, lead magnets, and incentives.
- Regularly clean and maintain email lists to improve deliverability and engagement.
- Ensure compliance with regulations such as GDPR and CAN-SPAM.
- Track and analyze key email marketing metrics to measure campaign effectiveness.
- Generate detailed reports to share insights with stakeholders.
- 3+ years of experience as an email marketer.
- Proficiency with email marketing platforms (Iterable, Customer.io, Mailchimp, Constant Contact, HubSpot, Klaviyo, etc.).
- Strong copywriting and editing skills.
- Knowledge of email marketing best practices and regulations.
- Analytical skills to interpret data and make data-driven decisions.
- Basic HTML/CSS knowledge for email template customization.
- Excellent communication and organizational skills.
- Ability to work during U.S. work hours (PT/ET).
- Experience with e-commerce is a plus.
- Full-time stable role
- Health insurance
- 10 PTO holidays
- Wi-Fi stipend
- Fully remote
- Seniority level: Associate
- Employment type: Full-time
- Job function: Advertising and Marketing
- Industries: Advertising Services and Marketing Services
We are open to full-time candidates from Latin America and the Philippines.
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