Direct Response Media Buyer

4 weeks ago

Parañaque, Philippines Purely Optimal Full time
Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)

2 days ago Be among the first 25 applicants

This range is provided by Purely Optimal. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$18,000.00/yr - $30,000.00/yr

Overview

We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation. We're looking for a world-class Direct Response Media Buyer who owns the entire customer acquisition funnel from ad click to conversion.

This role combines CRO, strategy, and performance marketing—crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.

We seek a direct response expert capable of writing high-converting copy, building optimized funnels, and scaling paid traffic profitably. If you think like a growth CMO but enjoy hands-on work in ad accounts and landing pages, we want to hear from you.

What You'll Own
  • Media Buying Across Paid Social + Search: Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop.
  • Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend.
  • Focus on ROAS, CAC, and LTV.
  • Conversion Rate Optimization + Funnel Strategy: Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells.
  • Lead A/B tests across pages, hooks, CTAs, and offers.
  • Turn performance data into actionable testing roadmaps.
  • Direct Response Copywriting: Write or guide ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions.
  • Match copy angles to customer psychology and platform behavior.
  • Funnel + Offer Creation: Build new funnels from scratch for new products or verticals, coordinate landing page design and copy, and leverage proven DR frameworks for testing new offers.
  • Ownership & Strategic Growth Leadership: Set KPIs, manage budgets, collaborate with founders, and build/lead a small performance team as we scale.
Requirements WHAT YOU BRING
  • Expertise in Paid Social (Meta, TikTok) and Google Ads with 2-5+ years of proven results.
  • Experience managing 6-7 figure budgets with measurable growth.
  • Deep copywriting and CRO skills: able to write, test, and optimize ads, landing pages, and funnels.
  • Experience building landing pages, VSL funnels, and lead gen flows using tools like ClickFunnels, Webflow, HighLevel, Unbounce, etc.
  • Strategic thinking like a CMO combined with tactical execution.
  • Self-starter attitude, high standards, ability to thrive in fast-paced environments, ownership of outcomes, and metric tracking.
  • Availability to work in Pacific Time (PST) hours.
Benefits
  • Competitive salary plus performance bonuses.
  • Exposure to multiple brands across various industries.
  • Full ownership of campaigns, funnels, and growth strategies.
  • Fast-paced, results-driven team environment.
  • Potential career progression into Head of Growth or CMO roles as we scale.
Additional Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Advertising
  • Industries: IT Services and IT Consulting
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