Marketing Channel Team Lead

4 weeks ago

Taguig, Philippines Careers at IGO Digital Full time

Responsibilities

  • Developing, executing, and optimising cutting-edge digital campaigns from conception to launch
  • Working cross-departmentally to align campaign strategies and goals across the organisation
  • Propose the most appropriate events and messages in line with corporate strategies
  • Launch paid digital ad campaigns on paid ads platforms
  • Campaign Setup and Execution: Set up and launch paid advertising campaigns, select targeting options, set budget parameters, and optimize campaign settings for maximum performance
  • Monitor and administer website analytics, reports, and reporting tools; provide ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns
  • Provide a keen understanding of revenue tracking and paid advertising
  • Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time
  • Track ad performance through marketing tracking tools like Google Tag Manager (GTM), Appsflyer, Voluum, etc.
Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Gambling Facilities and Casinos
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