Customer Relationship Management Manager

4 weeks ago

Quezon City, Philippines SVEN - The Digital 1st Agency Full time

Customer Relationship Management Manager Join to apply for the Customer Relationship Management Manager role at SVEN - The Digital 1st Agency The Campaign Manager will lead the daily operations of the assigned CRM program. This role is responsible for planning, executing, and optimizing customer relationship management campaigns that drive engagement, retention, and long-term loyalty. RESPONSIBILITIES Manage the end-to-end execution of CRM campaigns (email, SMS, in-app push notifications, web & app assets, ad assets, and personalization flows), ensuring timely and accurate delivery. Maintain daily campaign schedules, monitor deployments, and troubleshoot execution issues as they arise. Collaborate with creative, data, and product teams to ensure campaign assets, targeting, and messaging align with business objectives and brand guidelines. Continuously manage (acquire, discontinue & maintain) third‑party reward & CRM partners. Assist in CRM program planning and design as needed. Build and refine audience segments based on customer behavior, lifecycle stage, and other relevant CRM data. Develop and implement personalization strategies to deliver relevant, timely, and value‑driven communications. Track and report on campaign KPIs, relating to campaign & material performances, CRM retention rates, conversion rates, sign‑up rates, attrition rates, and other related business KPIs. Analyze campaign performance and provide actionable insights to improve effectiveness and ROI. Ensure data integrity and compliance with privacy regulations (e.g., GDPR). Partner with SVEN’s strategy, ad, data & technical teams, and Client’s marketing, technical and dealer networks to align CRM efforts with business goals. Work closely with SVEN & Client’s technical teams to maintain CRM platform functionality and resolve technical issues necessary for the execution of the campaign. Support all stakeholders with campaign insights and recommendations for continuous program improvement. Recommend short‑term and long‑term CRM program improvement strategies covering customer retention, upselling, and cross‑selling opportunities. Test and optimize campaigns through A/B and multivariate testing. Stay updated with industry best practices, and automotive‑specific customer engagement trends. BENEFITS & SUPPORT Immersive supportive atmosphere with uplifting mentors and teams. Monthly employee programs and events. Recognition for your hustle – we celebrate wins Efficiency through Digital 1st equipment, tools, and systems. In‑house learning programs and company‑sponsored training. Agile methodologies and rituals. Regular appraisals and growth opportunities. Exposure to diverse projects, languages, frameworks, platforms. Flexible leave policy. Health: HMO and life insurance, mental health, nutrition, finances support. Employment Details Seniority level: Mid‑Senior Employment type: Full‑time Job function: Advertising and Marketing Industry: Advertising Services and Marketing Services Location: Quezon City, National Capital Region, Philippines Get notified about new opportunities. Referrals increase your chances of interviewing at SVEN - The Digital 1st Agency by 2x. #J-18808-Ljbffr

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