Marketing Manager

4 weeks ago

Parañaque, Philippines Viventis Search Asia Full time

Overview Recruitment Consultant at Viventis Search Asia Position: Marketing Manager Budget Salary: 150k-200k Job Description: Strategic and Tactical Leadership for Division Brands. Responsible for the strategic direction, planning, execution, and evaluation of all marketing initiatives across the Division's brand portfolio. Leads a team to ensure brand growth, market competitiveness, and alignment with financial goals. Responsibilities Marketing Information Systems & Market Research: Develop and maintain a comprehensive Marketing Information System to track market trends, macroeconomic indicators, and operational performance. Direct market research to inform strategic decision-making. Marketing Planning & Forecasting: Lead the development of annual marketing plans, including brand reviews, strategic positioning, budget allocation, and profit-and-loss forecasting. Market & Environmental Analysis: Conduct in-depth internal and external analyses to identify market opportunities, threats, and performance gaps. Participate in new and existing product development. Assess product mix, recommend positioning strategies, and guide product identity initiatives to enhance profitability and competitiveness. Pricing Strategy: Define pricing objectives and recommend optimal price levels to balance volume growth with profitability targets. Make strategic distribution decisions to ensure product availability and customer accessibility. Continuously refine the distribution model based on consumer needs. Promotions & Campaign Management: Design and implement integrated promotional programs that reinforce brand identity and support sales targets. Merchandising Strategy: Establish merchandising guidelines and strategies to drive in-store effectiveness and brand visibility. Brand Performance & Evaluation: Monitor brand identity and marketing performance using internal KPIs and external metrics. Recommend and implement strategic adjustments for continuous improvement. Collaborate with the sales team to review brand performance, align go-to-market strategies, and support sales initiatives. Maintain financial control over brand budgets and profitability. Identify areas for financial improvement and implement corrective measures. Provide strategic guidance and mentorship to marketing teams, supporting talent development through leadership and training opportunities. Core Competencies Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Strategy/Planning, and Manufacturing Industries: Food and Beverage Manufacturing, Consumer Services, and Advertising Services Referrals are mentioned as a way to increase interview chances. #J-18808-Ljbffr

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