Marketing Manager

At My Free Course, we believe education should be free, accessible, and life‑changing. We're a forward‑thinking e‑learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need an exceptional Marketing Manager to drive our digital acquisition strategy. Contract: 3‑Month Fixed Term (with potential to renew based on performance) Salary: $700–$1,000 USD per month converted to your home currency Location: Fully Remote – Asia Hours: Monday–Friday, 8:00 AM – 4:00 PM BST/GMT Key Responsibilities As the Marketing Manager, you will be accountable for the entire performance marketing ecosystem, driving measurable growth and demonstrating clear Return on Investment (ROI) across all channels. Strategy, Budgeting & Planning Performance Leadership: Take full ownership and accountability for all paid acquisition channels (Meta, Google Ads, TikTok) and SEO, focusing on maximising quality lead volume and minimising Cost Per Lead (CPL) . Team & Resource Coordination: Oversee and coordinate the efforts of channel specialists or external partners/agencies, ensuring all activity is aligned and executed efficiently. Budget Management: Develop, manage, and forecast the paid media budget, making strategic decisions on spend allocation across platforms and campaigns to hit aggressive ROI targets. Cross-Channel Integration: Ensure the paid media strategy aligns seamlessly with our organic strategy and brand guidelines, providing clear direction on messaging and audience targeting across the marketing mix. Financial Reporting: Develop and present monthly/quarterly performance forecasts to senior management, reporting accurately on results, variances, and strategic recommendations for scaling. Conversion & Optimisation A/B Testing Framework: Establish a rigorous and continuous testing framework for ad creatives, copy, audience segments, and ad formats to unlock new scaling opportunities. CRO & User Journey Optimisation: Own the strategy for Conversion Rate Optimisation (CRO) on landing pages and the overall user journey to improve lead generation efficiency. Creative Direction: Provide clear, data‑backed direction and briefs to the creative team on assets and messaging proven to convert within the e‑learning sector. Tracking & Attribution: Ensure accurate tracking and attribution across all channels using tools like Google Analytics , UTMs, and Meta reporting to provide a single, clear view of performance. Market & Stakeholder Management Market Intelligence: Conduct continuous market research and competitive analysis to identify new opportunities, emerging channels, and maintain a competitive edge in the e‑learning space. Lead Nurturing Oversight: Define the strategic needs for post‑acquisition lead nurturing, ensuring leads transition effectively into the CRM/Email flow for optimal conversion to enrolment. Stakeholder Communication: Manage expectations and communicate complex performance data and strategic needs clearly and concisely to senior leadership and cross‑functional teams. What We Are Looking For Essential Experience 3+ years in a performance marketing role, with proven experience in a managerial or lead capacity focusing on scaling paid acquisition and overseeing multi‑channel strategy. Strong track record of managing and scaling large‑budget Meta Ads campaigns to hit demanding lead generation and ROI targets. Deep competence in managing digital advertising platforms including Meta Business Manager, Google Ads, and TikTok Ads . Expert‑level skills in data analysis and attribution tools, including Google Analytics, Meta Reporting, and advanced UTM tracking. Demonstrable expertise in managing complex digital marketing funnels and conversion strategies. Additional Details Education: Degree in Marketing, Digital Media, Communications, or similar is a bonus, but we value demonstrable results above formal qualifications. Key Attributes Holistic Funnel View: You have a strong understanding of the full marketing and enrolment funnel, from initial awareness through to successful lead conversion. Strategic & Analytical: You are not just an executor; you use data to build a long‑term plan and proactively drive change. Ownership Mentality: You take full accountability for campaign performance and are comfortable defending budget decisions based on ROI. Excellent written and verbal communication skills, capable of building rapport and presenting findings clearly in a remote environment. Familiarity with UK market dynamics or the ability to quickly adapt to them. What We Offer Competitive salary based on experience and a clear path for growth. Fully remote and flexible work environment, operating on a fixed BST/GMT schedule. 25 days’ annual leave , plus an extra day off for your birthday. Supportive, international team culture with an annual in‑person team meetup. Minimum Infrastructure Requirements Reliable internet connection (minimum 30 Mbps download speed). Laptop or desktop (minimum Windows 10 and 8 GB RAM). Functioning Web camera and microphone. Start Date: To be confirmed Please email your c.v. to: Application Deadline: Rolling #J-18808-Ljbffr