Digital Marketing Manager

3 weeks ago

Parañaque, Philippines New Barbizon Fashion Inc. Full time

Are you an experienced Marketing Manager looking to join a dynamic and fast-growing fashion company? New Barbizon Fashion Incorporated, a leading retailer in Paranaque City Metro Manila, is seeking a talented Marketing Manager to lead our marketing initiatives and drive brand awareness. This full-time position will be based in our Paranaque City Metro Manila office. Responsibilities Marketing Team Management Leads and supervises a team of Brand Officers and Marketing Specialists in achieving departmental goals and deliverables. Engages, motivates, and develops team members by assigning meaningful tasks aligned with overall business objectives. Ensures team alignment with the Company’s Vision, Mission, Core Values, and Strategic Goals. Brand Management Develops and executes annual marketing strategies and programs in coordination with Sales and Merchandising teams. Monitors and analyzes industry trends, customer insights, and competitor activities to develop relevant and timely marketing solutions. Oversees budget allocation and ensures that all marketing activities are executed within approved budget limits. Leads the preparation and presentation of marketing plans to senior management. Generates marketing reports to evaluate effectiveness and sales conversion. Tracks brand performance, identifies performance gaps, and recommends initiatives to strengthen brand equity and market presence. Marketing Communications and Digital Strategy Plans and implements integrated marketing campaigns using a mix of traditional and digital platforms, including social media. Acts as the lead for content creation and community management across social media platforms: Plans and schedules content Monitors community engagement and customer conversations Oversees campaign photography and event coverage Provides data-driven insights, reports, and recommendations to Management based on digital campaign performance and emerging trends. Manages and updates the company’s website and digital applications to improve customer experience and engagement. Organizes and executes marketing events to enhance brand awareness. Collaborates closely with Sales and Merchandising teams on promotional programs and social media initiatives to support revenue goals. Keeps abreast of evolving trends and best practices in retail and digital marketing. Qualifications Bachelor’s degree in Marketing, Business, Communication, or a related field. 3–5 years of solid experience in retail and digital marketing, with strong exposure to digital marketing. Proven leadership and team management capabilities. Exceptional written, verbal, and interpersonal communication skills. Creative, innovative thinker with strong attention to detail. Proficient in analyzing sales performance, customer behavior, and marketing metrics to guide strategy. Experienced with major digital platforms (e.g., Facebook, Instagram, X/Twitter, Shopee, Lazada, etc.). Results-oriented, with the ability to work independently and deliver under pressure. Flexible, self-directed, and capable of working in a fast-paced retail environment. Benefits Company events Employee discount Flexible schedule Flextime Free parking Health insurance Opportunities for promotion Pay raise Promotion to permanent employee Work Location Parañaque: Reliably commute or planning to relocate before starting work (Required) Education Bachelor's (Required) Experience Marketing Manager: 3 years (Required) Language English (Required) #J-18808-Ljbffr

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