Channel Marketing Manager

2 days ago

Calabarzon Philippines NutriAsia Full time

About the Role Join NutriAsia’s Customer Marketing Development (CMD) team As a Channel Marketing Manager , you’ll play a critical role in translating brand strategies into channel-specific executions that drive shopper conversion, optimize retail performance, and accelerate category and channel growth. You’ll be responsible for tailoring marketing strategies and sales initiatives for different retail channels , ensuring that NutriAsia’s brands win at the point of purchase through effective in-store visibility, promotions, and customer engagement programs. Key Responsibilities Translate brand strategies into channel executions to drive sales and visibility in key retail environments. Develop and implement retail-specific marketing plans aligned with each channel’s shopper behavior, demographics, and operational dynamics. Lead channel growth strategies and collaborate with sales teams to address channel-specific opportunities and challenges. Manage trade promotions and activation programs that deliver measurable sales uplift and shopper conversion. Monitor and optimize trade investments to ensure efficiency, ROI, and alignment with brand and business goals. Analyze shopper and customer insights to identify key growth drivers and improve promotional effectiveness at the point of purchase. Partner cross-functionally with Brand Marketing, Category CMD, and Field Sales teams to ensure seamless execution and alignment. Qualifications Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 5+ years of experience in Channel Marketing, Trade Marketing, or Customer Development (FMCG experience preferred). Strong understanding of retail environments, shopper behavior , and channel dynamics (e.g., Modern Trade, General Trade, Convenience). Proven ability to manage channel-specific activations, promotions, and visibility programs . Excellent collaboration, analytical, and project management skills. Results-oriented mindset with the ability to translate insights into actionable plans. #J-18808-Ljbffr

  • Channel Marketing Manager

    3 days ago

    Calabarzon, Philippines NutriAsia Full time

    About the RoleJoin NutriAsia's Customer Marketing Development (CMD) team As aChannel Marketing Manager, you'll play a critical role in translating brand strategies intochannel-specific executionsthat drive shopper conversion, optimize retail performance, and accelerate category and channel growth.You'll be responsible for tailoring marketing strategies and...

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