Trade Marketing Officer

4 days ago

Pasig, Philippines Jollibee Group Full time

Overview

Trade Marketing Officer is responsible for translating the assigned Brand’s strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer-centric approach when customers engage with our brands whether offline or online. The CCMO will be tasked to drive thought leadership & competitive advantage by developing customer insight activations. The role will require a deep understanding of data & analysis as enablers of strategic decisions and creation of growth plans.

Category Target Sales and Growth & Winning Shares Achievement
  • Develops system-wide Category Value Drivers (CVD) by translating Brand strategies to BTL activations to achieve/surpass sales and growth targets.
  • CVDs as enablers of competitive advantage and winning shares for Jollibee brands.
  • CVDs enhances the customer experience, both offline and online to ensure repeat purchase and/or loyalty to Jollibee brands.
Merchandising Management
  • Develops a clear framework based on customer buying insights along the path to purchase to craft system wide, winning merchandising solutions with the intent of enhancing the customer experience.
  • Statutory/Sustaining collaterals
  • Tactical collaterals (for ICCs, New Products etc)
  • Executes & Deploys, including providing store allocations & guidelines.
  • Monitors and tracks to ensure OTIF execution & shares visibility with Brand.
Promotions Management
  • Develops customer-centric, system wide promotions to drive category growth at the point of purchase (includes ICC & New Products) through collaboration with Brand.
  • Develops System Wide promotions includes (but not limited to):
  • Seasonal campaigns (ie Summer, Christmas etc) & RLDs (ie Mother’s Day)
  • Relevant Jollibee occasions (ie Anniversaries)
  • Provides forecast for activations to ensure stock availability.
  • Evaluates results of BTL promotions and shares with Brand.
Information and Communication Management
  • Crafts the compelling trade story for system wide Brand activities as part of the cascade to operational groups (ie RBU) and franchisees through instituted venues (ie Sales rallies, Mktg FAC etc)
  • Composes and releases memos or activation operating guidelines as part of agreed cadence. (ie quarterly OR monthly)
Supplier Management
  • Coordinates with suppliers/partner agencies to ensure delivery of agreed timelines
Job Qualifications
  • Must have a Bachelor’s Degree in Business Administration, Marketing, or any related course as a minimum requirement.
  • Must have at least 4 years of experience in any of the following areas
  • Channel Marketing, Shopper Marketing, Category Management or Trade Marketing preferably in a multinational food service/consumer goods company.
  • Proficient in handling market research data and familiar with digital marketing technologies.
  • Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite and 3 days work-from-home per week)

Jollibee Foods Corporation is the hiring entity for this requisition.

#J-18808-Ljbffr

  • Trade Marketing Officer

    7 days ago

    Pasig, National Capital Region, Philippines Jollibee Group Full time ₱1,200,000 - ₱2,400,000 per year

    Trade Marketing Officeris responsible for translating the assigned Brand's strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer-centric...

  • Trade Marketing Officer

    4 days ago

    Pasig, Philippines Jollibee Group of Companies Full time

    Overview Trade Marketing Officer is responsible for translating the assigned Brand’s strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a...

  • Trade Marketing

    3 weeks ago

    Pasig, National Capital Region, Philippines Addiction Pet Foods Full time

    OverviewAbout The JobHybrid | International Travel Opportunities/ International Trade ExecutionJoin Addiction Pet Foods – a global leader in premium pet nutrition – and bring our brand to life across the world We're looking for an experienced Trade Marketing Events & Events Manager who thrives on creating unforgettable experiences, building powerful...

  • Trade Marketing Manager

    6 days ago

    Pasig, Philippines Jollibee Group Full time

    Overview Trade Marketing Manager at Jollibee Group — responsible for overseeing Marketing activities and developing category review of Retail Trade Area (RTA). Responsibilities RTA special projects Marketing consultant for SMM Category performance RTA Marketing Plans Develops and evolves activation programs Plans, evaluates, and oversees execution of...

  • Trade Marketing Manager

    3 weeks ago

    Pasig, National Capital Region, Philippines Jollibee Group of Companies Full time

    Select how often (in days) to receive an alert:The Trade Marketing Manager oversees marketing operations and develops category review of assigned regions to meet company's goals and objectives and improve market share, customer satisfaction, and productivity performance:Marketing Consultancy for the regionManagement/implementation of corporate marketing...

  • Trade Marketing Manager

    3 weeks ago

    Pasig, National Capital Region, Philippines Jollibee Group Full time

    OverviewTrade Marketing Manager (South Luzon) role at Jollibee Group. This position oversees marketing operations and develops category reviews for assigned regions to meet company goals and objectives and to improve market share, customer satisfaction, and productivity performance.Responsibilities Marketing consultancy for the region ...

  • Trade Marketing Specialist

    5 days ago

    Pasig, National Capital Region, Philippines NAUTS AND VECTORS COMPANY INC Full time ₱450,000 - ₱600,000 per year

    Job Title:Trade Marketing SpecialistJob Description:Reporting to the head of operations - develops and executes channel-specific marketing strategies to drive product demand, brand visibility, and sales within retail and distribution environments. This role bridges the gap between sales and marketing, collaborating with partners like retailers and...

  • TRADE MARKETING MANAGER

    7 days ago

    Pasig, Philippines Rebisco Group Full time

    Pasig City, National Capital Region, Philippines Job Description As a Trade Marketing Manager, you will be responsible for achieving category sales and market share objectives for the assigned trade channels through retail and shopper marketing strategy and development of standards for in-store executions. Responsibilities Channel & Shopper Solutions ...

  • Trade Marketing Manager

    6 days ago

    Pasig, Philippines Jollibee Group of Companies Full time

    Select how often (in days) to receive an alert: The Trade Marketing Manager is responsible for planning and formulating, organizing, effectively implementing and controlling trade marketing programs at the Regional level and ensures that such programs contribute in generating and promoting sales opportunities in the region. Driving the alignment with...

  • Senior Trade Marketing Manager

    1 week ago

    Pasig, Philippines Addiction Pet Foods Full time

    Senior Trade Marketing Manager (Remote) Location: Remote (ASEAN, NZ & AU focus) | Department: Marketing Work shift: 8AM to 5PMAddiction Foods is a global leader in premium pet nutrition, proudly nourishing bonds between pets and people across more than 15 countries. We are seeking an experienced and strategic Senior Trade Marketing Manager to create and...