Trade Marketing Manager

4 weeks ago

Pasig, Philippines Jollibee Group Full time

Overview

Trade Marketing Manager at Jollibee Group — responsible for overseeing Marketing activities and developing category review of Retail Trade Area (RTA).

Responsibilities
  • RTA special projects
  • Marketing consultant for SMM
  • Category performance
RTA Marketing Plans
  • Develops and evolves activation programs
  • Plans, evaluates, and oversees execution of promotional and visibility activities within the region in cooperation with cross-functional teams (including approval of merchandising materials/novelty items used by stores and color proofing) to achieve maximum returns
  • Monitors progress of each region and the region’s top-line business results
  • Ensures On Time, In Full execution of all trade programs
Trade Marketing Process and Solutions with External and Internal Customers to Grow Categories
  • Monitors, develops, and improves processes to link all Marketing activities with Operations
  • Designs, develops, implements, and evaluates execution strategies
  • Provides leadership in translating and executing Brand Marketing strategy into impactful trade programs
  • Recommends and tracks process check metrics
  • Provides analytics and insight to customer dynamics using business/market intelligence data to drive opportunities
Trade Marketing Training Programs
  • Drives trade marketing training needs of Area Managers, Store Managers, Store Marketing Managers, Management Trainees, and Trade Marketing Associates—techniques, practices, policies, and upcoming activities
  • Oversees usage and updating of Trade Marketing Playbook/Tool Kit
Budget Management
  • Ensures budget processes are on track
  • Negotiates best possible costs with Purchasing
  • Evaluates investments for promotions
  • Manages and provides controls for Trade Marketing materials inventory
Job Qualifications
  • Must be a graduate of Management, Business Administration, Marketing, or related field
  • At least 5 years of experience in Trade Marketing or related areas, preferably in consumer goods or restaurant operations
  • Strong leadership, communication, and collaboration skills to operate across cultural and functional boundaries
  • Strong aptitude for risk-taking and moving quickly to drive growth
  • Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, and Below-The-Line activities
  • Amenable to travel and perform field work across the Philippines (mostly Luzon), 5-7 days per month
  • Willing to be assigned in Ortigas, Pasig City on a hybrid basis

Perf Restaurants, Inc., the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
  • Industries: Food and Beverage Retail

Note: This posting includes job responsibilities and qualifications for the Trade Marketing Manager role at Jollibee Group. Referrals may increase your interview chances.

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