Digital Tracking Coordinator

1 week ago

Metro Manila Philippines Carelon Global Solutions Full time

Overview The Digital Tracking Coordinator is responsible for creating, implementing, and managing tracking mechanisms such as URLs and pixels to measure and optimize digital marketing campaign performance. This role involves working closely with digital marketing to ensure proper setup and data collection for marketing campaigns. The ideal candidate for this role is a technically skilled individual with a strong analytical mindset, dedicated to enhancing marketing performance through data tracking solutions. Responsibilities Coordinate tracking needs with marketing teams. Review marketing grids to ensure proper levels of measurement will be achieved and A/B tests are set up properly. Develop and implement tracking URLs and pixels for various digital campaigns including social media. Document tracking URLs and pixels in grids. Ensure accurate setup and deployment of live campaigns capture relevant data. Identify and resolve issues related to tracking discrepancies or data accuracy. Stay updated on changes in digital tracking regulations and best practices. Explore and integrate new tools and technologies to enhance tracking capabilities. Perform quality assurance of digital marketing campaigns. Ensure tags are firing properly, review materials to ensure brand aligns, click links to ensure proper destination, and call toll-free numbers to ensure proper message. Qualifications Requires a BS/BA degree in related field and a minimum of 3 years’ experience; or any combination of education and experience, which would provide an equivalent background. Previous experience in a digital marketing environment with a focus on tracking URL creation and pixel management. Understanding of web analytics tools and platforms (e.g., Google Analytics, Adobe Analytics). Detail-oriented with excellent analytical and problem-solving skills. Good communication skills and ability to explain technical concepts to non-technical stakeholders. Familiarity with A/B testing and performance metrics. #J-18808-Ljbffr

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