digital marketing coordinator

2 weeks ago

Ermita Metro Manila, Philippines Adamson University Full time ₱900,000 - ₱1,200,000 per year

DIGITAL MARKETING COORDINATOR

This role will focus on creating and executing digital marketing campaigns and managing the division's publications and administration to engage our target audience effectively.

DUTIES:

  • Develop and implement digital marketing strategies to promote executive education programs.
  • Manage the unit's online presence, including website updates, social media channels, and email campaigns.
  • Use SEO, SEM, and analytics tools to optimize digital content and increase engagement.
  • Plan and execute targeted online advertising campaigns to attract participants.
  • Track and report on marketing performance metrics to assess campaign effectiveness.
  • Oversee the creation of high-quality promotional materials, brochures, newsletters, and annual reports.
  • Develop and edit engaging content for websites, blogs, and other online platforms.
  • Collaborate with faculty and staff to ensure program descriptions and materials are accurate and compelling.
  • Maintain brand consistency across all publications and digital platforms.
  • Work closely with faculty, program managers, and external vendors to ensure marketing and publications align with program objectives.
  • Coordinate photography, videography, and graphic design efforts for marketing purposes.
  • Assist with event promotions, including webinars, conferences, and workshops.
  • Oversee the planning, coordination, and execution of executive education programs.
  • Manage schedules, participant registration, and program logistics.
  • Serve as the main point of contact for participants, faculty, and external partners.
  • Facilitate effective communication between all stakeholders.
  • Prepare program materials, maintain records, and manage feedback collection.
  • Assist in budget planning and monitor program expenses.
  • Ensure programs meet high-quality standards through effective planning and execution.
  • Collect and analyze participant feedback to identify improvement opportunities.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field
  • 1–3 years of experience in digital marketing, preferably in a higher education
  • Experience with digital marketing tools, content management systems, and email marketing platforms is a plus.

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