Senior Trade Marketing Manager

2 weeks ago

Las Piñas, Philippines Addiction Pet Foods Full time

Overview

Addiction Foods is a global leader in premium pet nutrition, proudly nourishing bonds between pets and people across more than 15 countries. We are seeking an experienced and strategic Senior Trade Marketing Manager to create and execute global trade marketing strategies, with a key focus on ASEAN, New Zealand, and Australia markets.

This role is remote, making it ideal for a dynamic leader who thrives in digital-first environments and is well-versed in leveraging digital marketing and AI applications to maximize trade marketing effectiveness.

Responsibilities
  • Develop Global Strategy & Trade Marketing Plans for ASEAN, NZ & AU, aligning with business objectives and brand vision.
  • Lead and Oversee Three Critical Areas:
  • Trade Marketing Execution – Drive in-store visibility, promotions, and digital merchandising initiatives.
  • Events & Partnerships – Plan, organize, and manage trade events, exhibitions, and strategic partnerships (both physical and virtual).
  • Channel Activation – Develop tailored programs, digital campaigns, and point-of-sale activations to strengthen customer engagement.
  • Integrate digital marketing tools and AI-powered insights into trade marketing strategies to enhance targeting, efficiency, and ROI.
  • Collaborate closely with regional sales, marketing, and distributor teams to ensure consistent execution across markets.
  • Track performance metrics, analyze data, and optimize campaigns.
Qualifications
  • Bachelor’s degree in Marketing, Business, or related field (Master’s degree a plus).
  • 8+ years of trade marketing experience in FMCG, consumer goods, or pet food industry, with regional/global exposure preferred.
  • Strong knowledge of digital marketing channels and proven ability to apply AI tools in marketing execution and insights.
  • Proven success in developing and executing trade marketing strategies across multiple markets.
  • Expertise in event management, partnership building, and channel activation.
  • Excellent leadership, project management, and communication skills.
  • A growth mindset, resilience, and passion for driving results.
Why Join Us?
  • Be part of a global premium pet food brand with a strong presence in ASEAN, NZ & AU.
  • Lead digital-first trade marketing initiatives that shape how our brand is experienced by customers and partners.
  • Enjoy the flexibility of a remote role while collaborating with international teams.
  • Work in a culture that values innovation, AI-driven insights, and growth.
How To Apply

If you’re ready to create global impact and lead trade marketing excellence, send your CV and cover letter to with the subject line: Senior Trade Marketing Manager Application .

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