Marketing Manager

2 weeks ago

Taguig, Philippines One Visaya Gaming Corporation Full time

Marketing Manager – One Visaya Gaming Corporation Direct message the job poster from One Visaya Gaming Corporation. Responsibilities Develop and implement marketing promotion strategies based on the positioning of the gaming platform/product (player acquisition, brand promotion, market penetration), with clear understanding of budget allocation and KPI setting. Lead brand building, advertising placements, content creation, and promotional campaigns. Manage the annual marketing budget to ensure efficient resource allocation and track ROI performance. Conduct market research and competitor analysis to identify opportunities and risks. Collaborate across departments (Product, Sales, Customer Service) to plan phased marketing campaigns according to the game lifecycle (pre‑launch, launch, operations). Evaluate the impact of new feature launches, events, and version updates on player behavior and revenue (A/B testing analysis). Oversee digital marketing strategy including SEO/SEM, EDM, social media marketing, and website optimization. Understand digital media advertising (Facebook Ads, Google Ads, TikTok Ads, A/B testing, copy generation, etc.). Track advertising effectiveness (e.g., user acquisition cost, ROAS, retention, conversion) and provide data insights for the marketing team. Manage brand tone, visual identity system, and external communication content. Plan brand partnerships, PR activities, KOL/influencer collaborations to boost exposure. Supervise social media operations and community management, keeping track of player sentiment and dynamics. Qualifications Bachelor’s degree or above in Marketing, Business Administration, Communications, or related fields (Master’s degree preferred). Minimum 3–5 years of experience in marketing or brand management; candidates with management experience preferred. Proficient in various digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Mailchimp) and data analytics tools. Strong communication, coordination, leadership, and organizational skills. Ability to manage multiple projects simultaneously; strategic thinker with creativity. Strong presentation and communication skills. Excellent problem‑solving skills and keen attention to detail. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Book and Periodical Publishing #J-18808-Ljbffr

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