Marketing Manager

3 weeks ago

Taguig, Philippines HIESSENCE CONSUMER GOODS TRADING Full time

Position: Marketing Manager Company: Hiessence The Marketing Manager is responsible for developing and executing marketing strategies that drive brand visibility, strengthen brand messaging, and generate leads for Hiessence products. This role requires a creative and data-driven professional who can oversee campaigns, branding initiatives, and digital activations to establish Hiessence as a market leader in the wellness and home fragrance industry . Key Responsibilities: Plan, develop, and implement marketing initiatives for Hiessence’s aromatic diffusers and related product lines. Drive brand visibility through innovative campaigns, partnerships, events, and digital channels. Ensure consistent and compelling brand messaging across all communication platforms. Develop and execute strategies for lead generation through both online and offline marketing activities. Oversee branding efforts , including visual identity, storytelling, and market positioning. Manage and optimize social media presence , influencer partnerships, and digital advertisements to boost engagement. Handle all Hiessence social media accounts and online brand activities. Conduct market research and competitor analysis to identify trends and growth opportunities. Monitor campaign performance , analyze results, and present reports with actionable insights. Collaborate with sales, product development, and creative teams to ensure marketing strategies align with business objectives. Manage the marketing budget and ensure cost-effective execution of campaigns and activities. Qualifications: Bachelor’s Degree in Marketing, Business Administration , or a related field (Master’s degree is a plus). Minimum of 2–5 years of marketing experience, preferably in consumer goods, lifestyle, fragrance, or wellness brands . Strong knowledge of digital marketing, branding, and lead generation strategies . Proven track record in managing successful campaigns that boost brand visibility and engagement. Excellent communication, leadership, and project management skills . Creative thinker with a strong grasp of consumer behavior and market trends . Proficient in digital marketing tools , analytics platforms, and social media management . #J-18808-Ljbffr

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