Marketing General Manager

2 days ago

Pateros, Philippines HRTX Full time

Position: Marketing General Manager Location: Taguig | Monday to Friday, 8:00 AM 5:00 PM Overview The Marketing General Manager is responsible for leading nationwide marketing initiatives encompassing brand strategy, ATL/BTL campaigns, digital marketing, public relations, and events management. This role plays a critical part in shaping and executing marketing strategies that drive business growth, profitability, and brand presence across the country. Key Responsibilities Develop and implement integrated marketing strategies and annual marketing plans aligned with corporate goals. Oversee all marketing disciplines including brand management, ATL, BTL, PR, and digital marketing initiatives. Conduct market and consumer research to identify trends, opportunities, and competitive positioning. Lead the development of creative marketing concepts and campaigns across all media platforms. Manage the company's marketing budget, ensuring effective cost allocation and control. Direct relationships and daily coordination with PR, media, and marketing communications agencies. Supervise the planning and execution of key events such as product launches, trade shows, sponsorships, and media engagements. Serve as the official spokesperson for marketing or PR-related activities in the Philippine market. Oversee nationwide CSR and internal marketing events, ensuring consistent brand alignment. Drive data‑driven digital marketing programs, optimizing content strategy and social media presence. Prepare timely reports and performance analyses on marketing effectiveness and ROI. Provide strategic leadership to the marketing team, fostering collaboration, efficiency, and high performance. Decision-Making Authority Approve and validate marketing assets, campaigns, and materials under assigned scope. Propose and manage marketing budgets, allocations, and operational decisions. Recommend organizational design changes to enhance team efficiency and clarity of roles. Lead performance evaluation, training, and development initiatives for marketing staff. Recommend promotions, rotations, and disciplinary actions in line with company policies. Qualifications Bachelors Degree in Marketing, Business Management, Communications, or a related field. At least 10 years of progressive experience in Marketing, PR, and Leadership roles. Strong background in marketing strategy, brand management, and digital transformation. Core Competencies Strategic and analytical mindset with strong project management skills. Excellent leadership, communication, and interpersonal abilities. Proficient in marketing, PR, and digital tools and analytics. Agile, hands‑on leader capable of managing multiple priorities in a fast‑paced environment. Innovative, persuasive, and solutions‑oriented with a focus on results. #J-18808-Ljbffr

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