Performance Marketing Specialist

Overview Company Description About Synagie: Synagie is an eCommerce company that provides end-to-end commerce enablement solutions to businesses selling online and offline. Our mission is to simplify commerce and make it easier for brands and businesses to sell online. Established in 2014, our clients include some of the world’s leading MNCs in the consumer goods sector and SMBs who are looking to simplify the complex commerce process. Synagie and its Brand Partners For Synagie and its Brand Partners, we are the go-to market expert in terms of managing our brand partner’s end to end commerce enablement needs. Synagie helps its brand partners to accelerate its eCommerce growth through automation and synchronise its business across all channels through conversion, analytics and fulfillment. Synagie provides an exceptional on-the-job training experience that activates business drivers to stay updated with the evolving market trends and consumer insights. Job Description Performance Marketing Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets. Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs. Budget Management: Assist in managing marketing budgets, optimising spending to achieve maximum ROI based on performance metrics Data Analysis: Utilise analytics tools to monitor and analyse campaign performance, extracting actionable insights to optimise strategies and drive continuous improvement. Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimisations. Client Management Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects Build long-term relationships with clients to develop a trusted advisor relationship. Manages client expectations and delivery across all campaigns Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities. Administrative Manage and ensure billings and payment accuracy. Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks. Qualifications Min 1 year of relevant experience developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns. Proven experience in managing projects with mid-large budgets Strong analytical skills with the ability to translate data into actionable insights. Able to negotiate, influence and collaborate with internal and external stakeholders Excellent written and verbal communication skills in English Ability to work independently with minimal direction, seeking coaching and guidance as needed. Amenable to work in a hybrid setup (twice -thrice a week onsite) Additional Information Why choose to join Synagie? The vision. Synagie wants to be the best. We thrive on innovation. We are competitive, but we compete only with ourselves. The feeling of working on something that will only get bigger and better is unparalleled. The culture. We are a Singapore founded company with a start-up culture that is backed by Alibaba Group You get to grow in your career managing the company’s businesses while charting the next chapter of Synagie’s growth –are you up for it? The people. We have such an incredible and diverse mix of people from all walks of life. You will work with the smartest, warmest, and most talented people in this industry. Working with such remarkable professionals makes one beam with pride. The expertise. The main thrust of Synagie is continuous improvement of talent through research, testing & learning, and training. We make sure you grow where you want to. With us, you will be able to learn so much about products, processesallof which may pave future opportunities to manage the company’s business while chartering the next chapter of Synagie’s growth and a lot more TheE-Commerce.Be in the thick of the E-Commerce action where we work with FMCG and Prestige Beauty brands as well as Channel partners to drive business growth, consumers\' penetration and enhance shopping journey. #J-18808-Ljbffr