Segment Marketing Manager
4 weeks ago
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description: Segment Manager's primary responsibility is to gather valuable industry insights from a user perspective through interviews, research, and customer & partner engagement. They will use these industry insights to collaborate with Sales and Marketing teams, shaping effective marketing campaigns & strategies. Their role also involves continuous self-development, supporting sales counterparts, and fostering relationships with industry stakeholders, all of which contribute to the organization's market positioning and business growth. DUTIES AND RESPONSIBILITIES: Market Insights: Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry’s relevant engagements/events, customer immersions and from industry association’s research/industry publications/paid research data subscriptions. Leads the analysis and synthesis of insights that is comprehensive and relevant to the internal stakeholders, mainly Sales and Marketing that will help enable them in formulating their respective product marketing strategies. Sales Enablement: Recommends Segment Marketing-initiated program, develops and provides sales organization with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications. Go-to-Market: Establishing the industry snapshot and landscape, profile and sub-segments using market insights and business intelligence data. Reviews the overall business and industry performance, conducts analysis of data and insights in identifying demand or key growth opportunities in the industry. Recommends the overall approach/positioning of our brand in the industry in relation to the target market and product/solutions’ focus identified. Conceptualize an effective go-to-market program that is fully aligned with the overall industry strategy in generating the leads and business gains in collaboration with key stakeholders, mainly Sales, Product /Solutions’ Marketing, Marketing Communications inclusive of inter-departmental collaborations too. Others: Leads continuous self-development in enhancing skills and capabilities for agility by identifying training requirements in collaboration with Immediate Superior. REQUIREMENTS: Minimum 3 years experience in Brand Management preferably in the telcoM Industry, FMCG or FSI Industry Experience in B2B Marketing is preferred Proficient in Brand Building, Communications Strategy, and PR Proficient in Marketing Strategy, Planning and Implementation Proficient in Project Management Proficient in Strategic Partnerships & Alliances A Bachelor’s degree in Marketing, Business Administration/ Management, or a related field is required We are an Equal Opportunity Employer. Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle. #J-18808-Ljbffr
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Marketing Manager
4 weeks ago
Pateros, Philippines Coins.Ph Full timeJoin the Pioneer Crypto Brand in the Philippines! Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral...
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Head, Marketing Campaigns
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Pateros, Philippines foodpanda Full timeAbout the opportunity Responsibilities Brand Strategy and Development: Develop and execute comprehensive brand strategies to enhance brand awareness and perception using external research and internal analysis Ensure brand consistency across all marketing channels and touchpoints. Collaborate with internal stakeholders and agencies to refine brand...
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Growth-Driven Marketing Campaigns Lead
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Pateros, Philippines foodpanda Full timeA leading local delivery platform is seeking a Marketing Leader to drive brand strategy and oversee marketing campaigns. The ideal candidate has 6-10 years of experience in the consumer tech or e-commerce industry, with strong analytical skills and proven success in campaign management. You will lead a marketing team, collaborate across functions, and manage...
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Brand Engagement and Retention Head
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Accounting Manager
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Pateros, Philippines Lennor Group Full timeJoin to apply for the Accounting Manager role at Lennor Group . Get AI-powered advice on this job and more exclusive features. About Lennor Group As a proud Filipino company, we are committed to providing world-class business and workforce solutions. Our deep market expertise, combined with a global perspective, empowers us to serve businesses of all sizes...
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Territory Lifecycle Manager
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Creator Manager, Fashion, Womenswear
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Platform Business Innovation Lead
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Member Support
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