Segment Marketing Manager

4 weeks ago

Pateros, Philippines Globe Telecom Full time

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description: Segment Manager's primary responsibility is to gather valuable industry insights from a user perspective through interviews, research, and customer & partner engagement. They will use these industry insights to collaborate with Sales and Marketing teams, shaping effective marketing campaigns & strategies.

Their role also involves continuous self-development, supporting sales counterparts, and fostering relationships with industry stakeholders, all of which contribute to the organization's market positioning and business growth.

DUTIES AND RESPONSIBILITIES:

Market Insights: Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry’s relevant engagements/events, customer immersions and from industry association’s research/industry publications/paid research data subscriptions.

Leads the analysis and synthesis of insights that is comprehensive and relevant to the internal stakeholders, mainly Sales and Marketing that will help enable them in formulating their respective product marketing strategies.

Sales Enablement:

Recommends Segment Marketing-initiated program, develops and provides sales organization with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications.

Go-to-Market:
  • Establishing the industry snapshot and landscape, profile and sub-segments using market insights and business intelligence data.
  • Reviews the overall business and industry performance, conducts analysis of data and insights in identifying demand or key growth opportunities in the industry.
  • Recommends the overall approach/positioning of our brand in the industry in relation to the target market and product/solutions’ focus identified.
  • Conceptualize an effective go-to-market program that is fully aligned with the overall industry strategy in generating the leads and business gains in collaboration with key stakeholders, mainly Sales, Product /Solutions’ Marketing, Marketing Communications inclusive of inter-departmental collaborations too.

Others: Leads continuous self-development in enhancing skills and capabilities for agility by identifying training requirements in collaboration with Immediate Superior.

REQUIREMENTS:
  • Minimum 3 years experience in Brand Management preferably in the telcoM Industry, FMCG or FSI Industry
  • Experience in B2B Marketing is preferred
  • Proficient in Brand Building, Communications Strategy, and PR
  • Proficient in Marketing Strategy, Planning and Implementation
  • Proficient in Project Management
  • Proficient in Strategic Partnerships & Alliances
  • A Bachelor’s degree in Marketing, Business Administration/ Management, or a related field is required

We are an Equal Opportunity Employer. Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle.

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