Marketing Manager

5 days ago

Taguig, Philippines WHR Global Consulting Full time

Marketing Manager - PAGCOR Compliance and ECommerce We are seeking a Marketing Manager with strong experience in e-commerce, gaming, or similar industries to drive strategic marketing initiatives and brand growth. This role will be responsible for the end-to-end execution of marketing strategies, budget management, digital campaigns, and cross-functional collaboration. The successful candidate will act as an individual contributor, directly managing campaigns and execution while reporting to the Chief Operating Officer (COO). Candidates with knowledge or experience in PAGCOR policies will be highly preferred. Key Responsibilities: Develop and implement marketing promotion strategies aligned with the positioning of the gaming platform/product, focusing on player acquisition, brand promotion, and market penetration Set clear KPIs and budget allocation , ensuring campaigns deliver measurable ROI Lead brand-building initiatives , including advertising placements, content creation, and promotional campaigns Manage the annual marketing budget to ensure efficient allocation of resources Conduct market research and competitor analysis to identify opportunities, trends, and risks Collaborate with Product, Sales, and Customer Service teams to design and execute phased marketing campaigns aligned with the game lifecycle (pre-launch, launch, live operations) Evaluate the impact of new features, events, and version updates on player behavior and revenue through data-driven insights and A/B testing Oversee and execute digital marketing strategies including SEO/SEM, EDM, social media marketing, and website optimization Manage digital media advertising campaigns (Facebook Ads, Google Ads, TikTok Ads, etc.), including ad creation, copywriting, and A/B testing Monitor and analyze key digital metrics such as user acquisition cost, ROAS, retention, and conversion rates , providing insights for optimization Define and maintain the company’s brand identity, tone of voice, and communication guidelines Plan and execute brand partnerships, PR campaigns, influencer/KOL collaborations to strengthen visibility and exposure Supervise social media operations and community engagement , monitoring player sentiment and maintaining a positive brand image Qualifications & Requirements: Bachelor’s degree or above in Marketing, Business Administration, Communications, or related fields (Master’s degree preferred ) Minimum 3–5 years of experience in marketing or brand management, with experience in e-commerce, gaming, or related industries Proven knowledge of PAGCOR policies or prior experience working with regulated gaming businesses is an advantage Proficient in digital marketing platforms and tools (Google Ads, Meta Ads, TikTok Ads, Mailchimp, SEO/SEM tools, analytics dashboards) Strong strategic thinking, creativity, and analytical skills , with the ability to execute hands-on campaigns Excellent leadership, communication, and organizational skills with the ability to manage multiple projects independently Strong presentation and problem-solving skills , with keen attention to detail Willing to work onsite in BGC, Monday to Friday Must be comfortable working as an individual contributor while coordinating with senior leadership #J-18808-Ljbffr

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