Digital Marketing Officer

7 hours ago

Quezon City, Philippines CIIT College of Arts and Technology Inc. Full time

Qualifications: Graduate of a course in Marketing, Communications, Business, Multimedia Arts, or related field At least 2–4 years of experience in digital marketing, content production, or campaign execution Proficiency in digital advertising platforms such as Facebook Ads Manager, TikTok Ads, Google Ads, Twitter Ads, LinkedIn Ads, etc. Strong understanding of ad targeting, bidding strategies, and campaign optimization techniques. Proficiency in graphic design tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and other relevant software. Knowledge of SEO/SEM and email marketing. Knowledge of analytics tools, UTM tagging, and basic reporting dashboards Experience supporting marketing for education, enrollment, or student-focused programs is a plus Ability to adapt quickly to new tools, trends, and workflow processes Responsibilities: Manage and execute digital marketing activities that support CIIT’s branding, enrollment, and content strategies Develop and manage paid digital advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels Create original and compelling content for digital platforms, including:Social media posts and campaign assets Email marketing copy and templates Online features and short-form announcements Event-related visuals and communications support Write effective copy tailored to different audiences and platforms, balancing creativity with clarity Design simple but polished visuals using Canva or Adobe Express for use across digital campaigns Collaborate with Admissions, Specialist Courses to ensure timely production and alignment of materials Track campaign performance using analytics tools, apply UTM tags, and assist in basic performance reporting Contribute to ideation and execution of digital strategies that support brand visibility, lead generation, and student engagement Conduct regular monitoring of competitors and trends, using insights to improve digital executions Ensure accuracy and brand alignment in all published content Support content updates and campaign-related needs on the CIIT website Assist in improving automation, campaign workflows, and digital processes where needed Perform other tasks relevant to digital content and campaign implementation as assigned #J-18808-Ljbffr

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