Digital Marketing Officer

4 weeks ago

Quezon City, Philippines Mc Wilson Corporation Full time

Social Media Growth & Strategy Grow the brand's follower base annually through targeted strategies. Increase organic and paid reach year‑on‑year through engaging, data‑driven content. Minimum 3‑5 years of digital marketing experience with proven expertise in managing paid advertising campaigns required. Content Creation & Publishing Develop and publish high‑quality content across key digital platforms. Experience managing all major social media platforms required. Ensure content aligns with the brand's voice, messaging, and strategic objectives. Coordinate with the Creative Team to optimize visuals and messaging. Campaign Planning & Execution Execute monthly campaigns on time and within budget. Maintain and follow a content calendar for consistent and timely publishing. Monitor campaign performance and provide reports and recommendations for improvement. PR & Influencer Marketing Increase press releases and influencer features annually. Ensure influencer campaigns meet set KPIs for reach, engagement, or conversions. Help identify and coordinate with influencers that align with brand objectives. Campaign management level experience in influencer marketing required. Stakeholder Coordination Manage communication and coordination with media agencies, press contacts, and influencers. Ensure timely updates and alignment on deliverables and expectations. Digital Tools & Analytics Use social media and analytics tools proficiently. Experience with multiple analytics platforms required. Track and analyze performance metrics to optimize content and campaign strategy. Team Collaboration Coordinate closely with the Brand and Creative Teams to ensure alignment across all digital efforts. Provide regular updates on performance, plans, and opportunities for digital growth. #J-18808-Ljbffr

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