Trade Marketing Manager

Overview

Trade Marketing Manager (South Luzon) role at Jollibee Group . This position oversees marketing operations and develops category reviews for assigned regions to meet company goals and objectives and to improve market share, customer satisfaction, and productivity performance.

Responsibilities

• Marketing consultancy for the region
• Management/implementation of corporate marketing standards, policies, and guidelines
• Regional marketing directions
• Regional special projects
• Marketing training consultant
• Category performance

Regional Marketing Plans

• Develops and evolves activation programs
• Plan, evaluate, and oversee execution of promotional and visibility activities within the region in cooperation with relevant Business Managers (includes but not limited to approval of merchandising materials/novelty items used by the stores/color proofing) to achieve maximum returns
• Monitors progress of each region, region's top-line business results
• Ensure On Time, In Full execution of all trade programs

Trade Marketing Process and Solutions with External and Internal Customers to Grow Categories

• Monitors, develops, and improves processes to link all Marketing activities with the activities of the Operations team
• Designs, develops, implements, and evaluates execution strategies
• Provides leadership in the translation and execution of Brand Marketing strategy into impactful trade programs
• Recommends and tracks process check metrics

Product Category Review

• Provide analytics and insight to customer dynamics using business/market intelligence data to drive business opportunities
• Product & Category performance per store and per region
• Provide monthly RBU/district product performance
• Research and provide feedback reports on competitive activity, peculiar market situations, and any issues affecting the marketing of Chowking products in the region

Trade Marketing Training Programs

• Drives trade marketing training needs of Area Managers, Store Managers, Store Marketing Managers, newly hired Management Trainees, and newly hired Trade Marketing Associates--techniques, practices, policies, and upcoming activities
• Oversees usage and updating of Trade Marketing Playbook/Tool Kit

Budget Management

• Ensures budget processes are on track
• Actual spend is less than or equal to approved budget
• Monitors and provides monthly/quarterly liquidation of expenses versus budget
• Negotiates best possible costs in coordination with the Purchasing department
• Evaluates investment per RBU
• Manage and provide controls for Trade Marketing materials inventory

Job Qualifications

• Must be a graduate of Management, Business Administration, Marketing, or any related field.
• At least 5 years of experience in any of the following areas:
  • Trade Marketing Manager/Brand Activation Manager (or the equivalent) preferable in a multinational consumer goods company
  • Trade Marketing Manager/Brand Activation Manager (or the equivalent) with specialization in trade marketing/execution function and/or restaurant operations
• Strong leadership, communication, and collaboration skills to operate effectively across cultural and functional boundaries.
• Strong aptitude for risk-taking and moving quickly to drive business growth aggressively in response to change.
• Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, Below-The-Line Marketing Activities.
• Willing to do fieldwork in Batangas, Laguna, Cavite, Palawan, Bicol, Quezon.

Fresh N' Famous Foods Inc. - Chowking, the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Retail

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